Marketing Image differentiation competitive advantage Essay

Marketing Image differentiation competitive advantage - Essay Example It should be noted that in this type of differentiation strategy, the product is not tangibly different from its competitors. The marketer's primary function, then, is the addition of intangible features which would enhance the image and position of the product in the market. Tangible differentiation is much more apparent and easily identified than intangible ones. In case of toothbrushes, Colgate and Oral B are tangibly different. Oral B toothbrushes are distinctive because of the red dye in the center bristles which fades and tells customers when they need a new toothbrush. On the other hand, Colgate offers its revolutionary toothbrush that focuses on overall hygiene with its tongue cleaner. Intangible differentiation can best seen in the laptop market. It should be noted that some notebooks offered by Hewlett-Packard and Apple Computers are the same in terms of memory, connectivity, battery life, etc. However, customers are willing to pay a premium for a Mac because it is marketed as an upscale product while HP is for the mass market. The price of the notebooks together with their images in the market succeeds in creating intangible differences for the product. Extreme examples of the two products which are tangibly the same but are differentiated in the market

Maisie is representative of her class (the working poor) and gender Essay

Maisie is representative of her class (the working poor) and gender. Discuss the effects of WWI on the class system and on women, in particular - Essay Example One of the ways in which Maisie Dobbs represents the working class poor is by having a history and identity that totally correlates with the working class poor. Particularly, Maisie Dobbs hails from a poor background. Alongside this, Maisie becomes less fortunate as she loses her mother her mother at her pubescent stage of life. To show for this poverty and underprivileged status, Dobbs has to work to supplement her father’s efforts. In fact, the matter is graver since this means that Dobbs is being exploited, since she is a minor yet she is employed. This is not so uncommon among low income earners or the working class poor societies which may not mind their underage children being conscripted into child labor, to supplement their meager earnings (Winspear, 12). Likewise, Dobbs represents the working class poor by landing a lowly job as maid at Lady Rowan Compton’s Belgravia Mansion, in 1910. Mostly, it is the working class poor which cannot discriminate against jobs that come their way, because of prevailing antecedent factors such as previous inability to access quality education. This means that in the long run, the working class poor subculture cannot produce favorable qualifications to help them attain meaningful jobs. Dobbs also represents the working class poor by taking education seriously. The working class poor takes education seriously because it sees it as the only conduit by which it can become empowered and scale upwards in the society. High income earners and the upper middle class may mostly not take learning as seriously as the working class poor, since the two classes are privileged to have several options. The seriousness that Dobbs expends in her learning is seen in her being filled with the joy of reading and learning when she is introduced to Lady Compton’s library. Dobbs also gladly and willingly becomes Maurice Blanche’s

Argument Essay, 1. I believe Existence of God. 2. God does not exist Research Paper

Argument Essay, 1. I believe Existence of God. 2. God does not exist. For example, like The Ontological Argument - Research Paper Example It would be no exaggeration to contend that human thought has been seized with the idea of God, from times immemorial (Safa and Ahmadi D1). Substantiations relating to the existence of God constitute some of the enduring features of philosophical discussion. Some of the classifications of the corroboration of God’s existence are those that are conceptual or dependent upon aspects of the created order (Cumming 3). It is a mystery, as regards the manner in which supernatural faith interacts with human beings. The highest knowledge relating to God that can be derived solely from philosophical considerations has been defined as the preambles of faith or the praeambula fidei. The few individuals who experience the act of belief, do not find these preambles of faith to be exceedingly enigmatic. These fortunate individuals have testified that the true believer enjoys the grace, which can be termed the intelligence provided by faith (Grzesik 258). It is indeed faith that induces one to seek God and thereby admit one’s shortcomings. As a consequence, individuals are enabled to comprehend that help from the Lord is essential to avail of the benefits provided by Him and to transform the intellect to understand the higher truths. This entire process of transcendence is critically dependent upon faith (Grzesik 259). Arguments that support or oppose the existence of God can be classified as deductive or inductive. Ostensibly, the existence of God tends to be difficult to establish, despite several of the atheists being rational human beings. This state of affairs has been attributed to certain ontological assumptions regarding the nature of the world and the nature of God (Crutcher 430). Presumptions regarding the existence or non – existence of God, tend to possess a circular nature. This is due to the fact that such arguments attempt to establish their hypothesis by making an assumption regarding the non – existence or reality of

English Class Essay Example | Topics and Well Written Essays - 750 words

English Class - Essay Example Nevertheless, my visit to the museum was an enriching experience which had me asking for more. The museum leaves no stones unturned to make you feel that you were there when it all happened. With the help of personal audio equipment, there is a touch of reality to the whole experience. There is a lot more to see at the museum. There are various events, programs, tours, lectures, films that talk about the stories of many Holocaust survivors. The exhibition is a single true story, the story of Jay Ipson and his family and how they survived the Kovno Ghetto in Lithuania and settled in Richmond after World War II . â€Å"The museum was built with children in mind†, says Ipson. â€Å"They can relate so much better to the single story†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.six million is just incomprehensible to them.† The outside of the building has an intimidating appearance with brown brick with bright green boarded up windows. All in all, the visit to this museum is a very moving education al experience! The museum puts in a lot of effort to educate the people and promote tolerance towards each and everyone, irrespective of their nationality, religion, race, sex or creed. We cannot turn a blind eye to the humble motive behind the origination of this museum. Therefore, there is a need to preserve this museum for the values it stands for. Established in 1997, Virginia holocaust museum is situated on 2000 East Cary Street, Richmond, Virginia and it is founded by Mark Fetter, Al Rosenbaum, and one of Richmond’s youngest Holocaust survivors, Jay Ipson. In an effort to preserve and educate the people on the atrocities of the Holocaust of World War II, the museum strives on a two-fold mission: to educate young people about the Holocaust and at the same time combat intolerance and anti-Semitism. Keeping this mission in mind, â€Å"Teaching Tolerance Through Education† was initiated. Initially, the museum occupied the unused rooms of the Temple Beth El in Richmon d, Virginia. The museum, then quickly flourished and by 2000, it had its own space. An old tobacco warehouse in historic Shockoe Bottom donated by the Virginia State Legislature became the new house of the Virginia Holocaust Museum. The dedication of this new site was done during Yom Ha'Shoah v'Ha'Gvruah in April, 2003, the day which is known as the Day of Remembrance and Heroism. During the pre-war Kovno, there were about 40,000 Jews, out of which only 3,000 survived. Thousands of children lost their lives in the Kovno Ghetto. Deportation and malnutrition contributed to the deaths of so many lives. Ipson’s sister was one of the children to face death during the war. In 1943, Ipson’s family managed to escape from their ghetto with the help of a local farmer. The poor Catholic Polish farmer had nothing to gain from them nor they had anything to offer to him, nevertheless, he helped them because he knew what the Germans were doing was wrong. This is a perfect example of expression of humanity, regardless of race, religion, caste or creed. One of the interesting exhibitions at the museum is the recreation of the chapter of their lives wherein they escape through the barbed wire of their ghetto. The museum, today boasts of 28 exhibits. â€Å"The Ipson Saga,† is an interesting tale of the Museum Director and founder, Jay M Ipson, which documents his and his family’s story from pre-war Lithuania, their escape and eventually their liberation. Right in front of the building sits a German cattle car

Analysis Essay Example | Topics and Well Written Essays - 250 words - 26

Analysis - Essay Example As a result, the author asks why discrepancy prevails between reality and immigrants’ impact on the economy. According to Campo-Flores, Americans argue that immigrants are bad since they create an influx in the workplace. Moreover, the undocumented immigrants strain public services in places such as hospitals, jails, and schools (2010). Though the overall influence of undocumented immigrants is positive, the benefits and costs are disbursed in an uneven manner. For instance, businesses and employers, particularly in agribusinesses benefit the most from immigrants’ low-cost labor, making other sectors to complain about the impact of immigrants in the country. In addition, though consumers acquire goods and services at grocery stores cheaply, most of them fail to understand that immigrants make the greatest contribution. The author makes these points because the negative perceptions towards illegal immigrants are concentrated among the low-skilled natives. They suffer from foreign labor competition, leading to reduced wages, particularly among American high-school dropouts. In this case, the best way to address this issue is not to eliminate immigrants, but to encourage Americans, particularly those who feel threatened by foreigners to boost their and skills in the labor

The (IEP) Individualize Educational Plan for students with speech and Research Paper

The (IEP) Individualize Educational Plan for students with speech and language disorders - Research Paper Example Inclusive education is defined by the Salamanca Framework of Action as â€Å"education in the mainstream of regular education regardless of race, linguistic ability, economic status, gender, age, ability, ethnicity, religious and sexual orientation†. The Individuals with Disabilities Act (IDEA, 2004) prescribed educational institutions to thoroughly consider the needs of students with special education needs. Each child with disability will be furnished with an Individualized Education Program (IEP). An IEP is the educational map used for children with disabilities availing of special education services in schools. Under Public law 108-144, the IEPs are required to have the following components: the child’s present level of performance; measurable annual goals; how the child’s progress toward meeting the annual goals will be measured and when periodic reports on the progress the child is making toward meeting the annual goals will be provided; the special educati on (i.e., specially designed instruction) and related services and supplementary aids and services, based on peer-reviewed research to the extent practicable, to be provided to the child; program modifications or supports for school personnel that will be provided for the child; the extent to which the child will not participate with nondisabled children in the regular classroom; and individual appropriate accommodations that are necessary to measure the academic achievement and functional performance of the child on state and districtwide assessments (PL 108-446, 2004) IDEA (2004) emphasizes the accurate and objective measurement of the student’s progress B. Statement of the Problem This paper aims to explore what individual education programs (IEPs) are for children with special education needs. How is the curriculum modified to suit their needs? C. Summary This chapter has presented the concept of inclusion education the Individualized Educational Program as mandated by la w to be provided to children with special education needs. II. Literature Review A. Introduction and Overview Children with special education needs usually have more difficulty coping with the learning tasks in the inclusive classroom, considering they learn with more able peers. Thanks to government mandates Individuals with Disabilities Act (IDEA) and No Child Left Behind Act (NCLB) as implementation from the Salamanca Framework of Action of UNESCO that children with special education needs have same rights and privileges as typically-developing children. Diliberto and Brewer (2012) define the IEP as the â€Å"curriculum road map for special education services developed by a team of individuals who are critical to the student's educational success† (p. 31). This program should be based on the appropriate assessment of the student’s strengths and needs by the whole IEP team (O'Conner & Wyasik, 2008). In order to address the learning needs of students with special educ ation needs, teachers should prepare their IEP based on the recommended goals and objectives of professionals who have diagnosed the learners. The teachers themselves should assess the students’ academic performance in all subjects or curricular areas by using both formal and formal assessment materials, interviews with other teachers of their observations and determining the students’ strengths and weaknesses. All observations and judgments regarding the students’ abilities should be considered in the design of the IEP. After looking into the student, the teacher should now analyze if the curriculum for the students’ class or level is appropriate to the students with spe

White Privilege Essay Example for Free

White Privilege Essay How America came about is fascinating, and learning about immigration, rights, laws, and racism makes learning more beneficial. It helps you to understand why we, as a nation, are they way we are today, and why we will continue to be stuck in our ways. According to James Barrett and David Roediger, â€Å"The Story of Americanization is vital and compelling, but it took place in a nation also obsessed by race†¦the process of â€Å"becoming white† and â€Å"becoming American† were connected at every turn (36). † One of the most controversial topics is white privilege and discrimination. Segregation within school systems has been a dominant problem in the past and will always continue to be. Being privileged is a something that individuals should be conscious of due to their past and understand that it is a privilege to be white rather than to be discriminated against. Becoming conscious of one’s own white privilege is the first step to understand the deeper meaning of racism and discrimination. My intentions of writing this paper were to describe a situation in which I was conscious of my own white privilege. White privilege was always on my side until high school where I felt as though I was discriminated against as being a petite, white girl, from upper-class Allendale leaving me to been seen as an easy target. While at my locker one day during lunch, I was approached by two of the black students (one male and one female) and a Latino girl, and they tried to convince me something hurtful was written about me in the bathroom. Being that I am not the type to care, get involved, or respond, I turned to walk away. The Latino girl proceeded to grab my hair causing me to turn and face her and she punched me square in the face. After several minutes of back and forth wrestling and punches, the fight was broken up my teachers. It turns out that there was nothing written about me, they were just trying to get me into the bathroom to fight me, opposed to the hallway which is out in the open. All three of the students that were there were taken to the principal’s office immediately and suspended for two days whereas I got off free and I was allowed to go back to my day. During the duration of the day, one of the African American men left the principal’s office in rage and had a mission to destroy all my belongings in my locker. The boy pried open my locked and poured a bottle of soda all over my books, note books and belongings. After I reported this to our principal, he held the three students involved in the fight until one person came clean about who had been at fault for ruining my locker. It turned out, that no one admitted to it, and they were all suspended even longer than originally for not fessing up. The following week, none of the three students attended my high school anymore and I was told by my principal that they left to attend other high schools in surrounding towns. After this incident, I have never come into contact with any of them ever again. However, several of my male friends found out what happened that day and wanted nothing but to get revenge and retaliate against them and show them who runs the high school, being that whites are minority. I became very conscious of my white privilege growing up in a one-square mile suburban town of Allendale, New Jersey. My entire educational career through eighth grade consisted of white, middle-to-upper-class Americans. All the people were similar, with the same morals, values and beliefs. Everyone dressed similar and drove similar cars, partook in the same activities and hung out in specific niches. At this point in my life, I could say I could correlate my life to Peggy McIntosh’s article when she describes the matrix of white privilege; There was one main piece of cultural turf; it was my own turf, and I was among those who could the turf. I could measure up to the cultural standards and take advantage of the many options I saw around me to make what the culture would call a success of my life†¦I could think of myself as â€Å"belong† in major ways, and of making social systems work for me. I could†¦be oblivious to anything outside of the dominant cultural forms (295). It wasn’t until high school where I thought I would potentially move out of my small town bubble. My high school is regional; students from Allendale, along with the surrounding towns of Ho-Ho-Kus, Upper Saddle River and half of Saddle River attended. Being that I came from such a white school system, the thought of going onto high school and being surrounded by students of other races and ethnicities is something that never crossed my mind. I was never taught about the disadvantages of being white, but rather I learned about blacks and their disadvantages of dealing with racism. Over the years, little was taught about racism and what it stood for, instead we were just told that this is what happened to people when they were of different races and ethnicities back in the day. The article by Peggy McIntosh describes how whites are taught to think of blacks; â€Å"As a white person, I realized I had never been taught about racism as something which put others at a disadvantage, but had been taught not to see one of its corollary aspects, white privilege , which puts me at an advantage†(291). Being white was never something that I had to deal with in or outside of school, or even within my community. I wasn’t necessarily shocked to walk into high school my first day to find only a select few of Latinos and African Americans. However, these were things that I never thought about or even had to think about. The few Latinos and African Americans came from Upper Saddle River and Saddle River. I was never stereotypical of these groups of people until I was surrounded with people from towns that had engaged with these people all the way up through high school. The Latinos in my school all stuck together, as well as the three African Americans that attended my high school. I feel as though this particular situation involved me having the white privilege advantage and it seems as though my white privilege helped to get me out of trouble. I should have gotten in trouble for â€Å"self defense† and throwing punches back, but I feel as though since I had never caused problems before, and they had been the center of most of the problems I was let go with no punishment. The students that got in trouble, were seen as troublesome students because of their past, where I had a clean record with no reason to suspect I was the start of the brawl. Considering my school is mostly made up of white students and entirely white faculty, when the three students got in trouble, it was probably a stereotypical decision based on non-whites. Blacks have always endured pain and agony as, â€Å"†¦victims of discrimination, segregation, and violence, blacks in the North encountered a powerful cluster of negative racial images. These stereotypes contributed to the conditions of racial degradation and poverty, which, in turn, reinforced prejudice† (Takaki 107). This excerpt further explains that stereotypes stick and the negative racial images will forever be a part of the everyday lives of blacks. The primary reason of why the situation occurred, I believe dates back to sundown towns. Beginning in about 1890 and continuing until 1968, white Americans established thousands of towns across the United States for whites only. A ‘sundown town’ is any organized influence that, for decades, was all-white on purpose. Many towns drove out their black populations, and then posted sundown signs. Other towns passed ordinances barring African-Americans after dark or prohibiting them from owning or renting property. Evelyn Nakano Glenn helps to further explain the regulations, â€Å"White controlled municipalities passed ordinances creating racial zones. When these laws were found to be unconstitutional, whites formed neighborhood associations and turned to â€Å"private† arrangements such as economic boycotts, violence, and restrictive covenants. These restrictions deprived blacks of a central element of liberal citizenship, namely property rights† (37-38). This is proof that the African-American populations had no choice but to leave because they weren’t welcome. No one would support their businesses or wanted anything to do with them; they were literally driven out of these towns and wouldn’t stand a chance if they stayed. Being that the town of Allendale where I grew up was a sundown town, which is the most obvious explanation as to why I grew up surrounded by all whites. Moving onto high school, the other regional towns of Ho-Ho-Kus and Upper Saddle River were sundown towns as well. This plays a huge role in the situation at my high school because people of color and different races are focused on more and white students carry all the dominant privilege. If I had been a different race I think the entire situation would have never occurred because I would probably be a person that was known for affiliating with them. If I had been black, I would have probably felt like I should stick with the other three black students in the high school. The situation would have been the same if I were Latino or another race. Segregation still takes place in America and being one of only a few black families within your community will be a repetitive cycle for black families looking to move to our dominantly white community. According to Douglas Massey; â€Å"When avenues of spatial assimilation are systematically blocked my prejudice, and discrimination, however, residential segmentation increases and persists over time. New Minorities arrive in the city and settle within enclaves, but their subsequent spatial mobility is stymied, and ethnic concentrations increase†¦whereupon group members are forced to adjacent areas, thus expanding the boundaries of the enclave† (225). I feel as though since my region of New Jersey is predominantly white, what would things change now? Why would blacks and ethnic families feel inclined to move to a neighborhood where they stand out? Especially for African-American families, my town along with the surrounding towns do not sell African-American hair products in any of my supermarkets or pharmacies nor are there salons where African-American women can go to get their hair braided. My community has adjusted to the white population and being that my town is so small, I feel as though it would take dramatic lengths to change the way our community functions. Being white, I feel as though I benefited from the whole situation because I did not get in trouble for punching the girl back, and I did not get suspended. I was allowed to return to my day at school as though nothing happened while they were kept in the front office until school was let out and were suspended for the rest of the week (2 days). This experience made me think about my race in a different way because I had never encountered issues with non-white people, because I was never around them. Coming from a primarily white school, white students stand to make white privilege stick out like a sore thumb. It helped me to understand that white people dominated my school population and that this would have never been an issue if the school had always been made up of a majority of other races and ethnicities. It is as if the select few minorities felt as though they needed to stand up for themselves and prove that just because there are so few of them they can still â€Å"run† the school. The three students involved, I feel, chose to leave due to feeling like they were discriminated against and treated differently than other students. They could have felt mistreated or felt that being out numbered was a disadvantage for them. Moving to surrounding schools definitely made them feel like they belonged better because I know there were mixed groups of people outside of our high school district. Being that ninety-nine percent of my school was white could have made the few students feel intimidated and make the white students angrier and feel the need to gang up on them after this incident, almost to prove their white privilege. This incident correlates to issues of citizenship and my ability to participate as a full and equal member of American society because I suffered no consequences from the incident except for a bloody nose. A bloody nose is a temporarily occurrence but because of what happened, it hasn’t affected me being a full and equal member in the American society. It has however, affected the minority students at my high school, and drove them away. As described by Evelyn Glenn, â€Å"At its most general level, citizenship refers to full membership in the community in which one lives. Membership in turn implies certain†¦reciprocal duties toward the community (37). † These black students are citizens but they do not live in a community with other African-Americans reside. They can be still be involved in the community but the families as a whole might not be as eager to get involved as they are outnumbered and may feel their voices may not be heard or make a difference. There are a few potential long term consequences of white privilege for myself that will be with me as long as I live. Being that Quinnipiac University is not very diverse, but more diverse than my high school, it was difficult to get used to seeing people of color and different ethnicities every day. I do not believe growing up in an all white community has been beneficial to me, and I wish I was more natural around people of different races and ethnicities. It is unrealistic to say that I will never have to deal with this, but in the real world, and when finding a job, you will be presented with a variety of people that may even become more of friends rather than co-workers. Someone’s accent or skin color does not determine what kind of person they are, it is their personality that makes them who they are. I also believe in regards to the incident, if I had been at fault, and was suspended for my actions of self defense, I would have not been able to attend a prestigious school such as Quinnipiac. When applying for colleges, most applications ask if you have ever been suspended, such as the Quinnipiac application which asks if you have ever been suspended or missed significant time from school. I would have then had to explain the situation and how I was suspended for self defense. If colleges see that you are a troubled student, and have a record for misbehaving, they will not accept you to their school. Community colleges of lower rankings will be more willing to accept a student with a past, rather than a private school like Quinnipiac University. Discrimination and segregation still exist today. The past makes up the present so learning about what people of all races and ethnicities went through in history is important as a citizen of the United States. Everyone, in some way, or somehow, has dealt with discrimination whether it is you or friends and family. While on the other hand, it is imperative to pay attention to your privileges and understand what it means to be American. Works Cited Barrett, James E. , and David Roediger. 2005. How White People Became White. Pg. 35-40 in White Privilege: Essential Reading on the Other Side of Racism, 2nd Ed. , Paula S. Rothenberg, Ed. New York: Worth Publishers. Glenn, Evelyn, Nakano. Citizenship: Universalism and Exclusion. Pg. 18-55 in Unequal Freedom: How Race and Gender Shaped American Citizenship and Labor. Cambridge: Harvard. Massey, Douglas S. How Space Gets Raced. Rethinking the Color Line. By Charles A. Gallagher. 3rd Ed. New York, NY: McGraw-Hill, 2007. 225. McIntosh, Peggy. 1997 White Privilege and Male Privilege: A Personal Account of Coming to See Correspondences through Work in Womens Studies. Pg. 290-99 in Critical White Studies: Looking Behind the Mirror. Richard Delgado Jean Stefancic, Eds. Philadephia: Temple University Press. Takaki, Ronald T. A Different Mirror: A History of Multicultural America. New York, NY: Back Bay, 1994. 108.