Sarah’s Scenario

That will put Sarah In a position to disobey her parent's rules of curfew. Socially, she is extroverted and thrives off of other people. There are three factors that Influence her willing to go against her parent's rules. These Include belonging, understanding, and enhancing-self. She Is new and wants to belong too new crowd and fit In while trying to understand their outlook and ways of talking. With that, she Is likely to feel more worthy to the group and make her feel better about herself.According to chapter 16 of Learn Psychology, (20131 cognitive dissonance Is a discomfort that someone experiences when putting ideas together that conflict with each other. Now in this situation, Sarah displays cognitive dissonance when she knows that she has no business going to anyone's party because if she does, she will miss her parent's curfew. If Sarah chooses not to go to the party, she will miss out on having fun with her new friends. This is likely to give her a uncomfortable feeling bec ause she knows she does not need to go.And that is because she knows it will cause conflict with her parents. Sarah is being affected by a few behaviors in this situation. Conformity is when a person changes their ways and thoughts to be alike another persons. Sarah wants to go to this party because she never attended one before. She also wanted this new roof of individuals to continue to involve her and invite her to events. Plus she was afraid she would miss out on the fun had she not went. Sarah displays conformity by giving in to her friends' beliefs because she went to the party anyway when she should not have.Then Sarah meets a boy named Jack at the party. As they talked, they learned they have quite a few things in common with each other. Jack and Sarah share several factors of attraction such as similarity, proximity, and physical attraction. If they do get to go on the date Jack invited her on, they are likely to enjoy themselves and get along well. They had a few similarit ies such as enjoying the same music or going to the same school. They also live In the same area nearby each other.Also, Jack Is clearly attracted to Sarah because he left her know that he thought she was beautiful. Because of these few factors, they surely have an Interest In each other romantically. Then two guys from the party get Into a pretty abrupt altercation and argument. Of course all the party goers have a piqued curiosity so they run outside to satisfy that need. Funny thing Is, no one stopped these two boys from fighting, That altercation ended up turning physical and again, no one of the party goers went o help the boys.Because of this physical altercation between the two boys, that group of popular kids used the bystander effect which means, â€Å"people are less likely are when they are alone. † (Carter & Sifter, 2013, Chapter Chapter 16). What these kids ended up doing was leave. They all went home. What one of these kids could have done differently is display diffusion of responsibility. That means a person has the tendency to be the responsible one and push the help factor amongst everyone else. Yet, not one child did, they ended up leaving the boys and everyone else there t the party..Sarah was likely going through the initial events of her evening because of her displays of conformity. She had a great deal of experience with social influences that evening. Questions are, if she had attended the party alone, would she have left the party by herself after the fight? Or would she have Just stayed there after the fight even if she had come alone? Sometimes people tend to do things differently when they are around other types of individuals. On this particular evening, Sarah and all her decisions were ultimately influenced by her peers all evening long.

Wal-Mart Strategic Audit

Offering products at everyday low prices is one of Wal-Mart’s many strategies. The company value chain helps identify activities associated with how Wal-Mart achieves their many strategies. First, Wal-Mart’s supply chain management is extremely cost effective. For example, Wal-Mart has been known to imitate competition’s successful merchandising concepts. Another cost-effective method in Wal-Mart’s supply chain management is their ability to track the movement of products through the entire value chain. Whether the product is in shipment, in distribution center inventory, in-store inventory or on the shelf, or at the cash register, Wal-Mart can track it in real time. Their capability in streamlining supplies among stores and suppliers has helped them maintain appropriate inventory and track what sells and what doesn’t. Operations and distribution strategies have also helped Wal-Mart achieve low prices. Wal-Mart’s strategy has been to plot stores outside of large cities and within 200 miles of existing stores. Clustering stores together in small areas, Wal-Mart relies on word-of-mouth advertising to win over consumers in larger cities. Because stores are close together, distribution costs are below average. Furthermore, Wal-Mart seeks to meet different customers’ needs with four distinct retail options; these include discount stores, supercenters, Sam’s Clubs, and neighborhood markets. Each store concept has a specific range of store size, total employment, and estimated sales. One of Wal-Mart’s foremost strategies is to provide superior service to customers. Every store has a â€Å"greeter† near the entrance to welcome customers, offer them a shopping cart, and direct them toward where their items are located. Rule number eight in Sam Walton’s 10 Rules for Building a Business is to â€Å"Exceed our customers’ expectations. If you do, they’ll come back over and over. † Alternative Strategies Wal-mart Stores Inc. is known to most as the low price leader but Wal-mart also has a controversial image. Being a multibillion dollar business does not excuse one from problems. Over the years Wal-Mart has been one of the most scrutinized businesses in America. Wal-Mart has had to deal with employee disputes over health benefits, wages, hours, and labor. They have faced opposition from the communities, banks, elected leaders, and unions in many of the small towns they have expanded to. Many argue that Wal-Mart stores can have a negative effect on the community, because Wal-Mart has driven out other local competition by driving the prices down. Some have even gone to great lengths to stop Wal-mart stores from entering their cities. Wal-Mart’s goal is to treat their customers like family while providing them with quality goods at lower prices but Wal-Mart’s image is deflating. Why? What can be done? The challenge facing Wal-Mart, especially in this trying time of economic hardship, is to boost its perceived value to the customer by improving the quality of their goods while keeping themselves differentiated from their competitors. There are several options that Wal-Mart can utilize in order to change their image. There are three significantly different options to follow that Wal-Mart should analyze and take action. One option is Wal-mart needs to target the higher margin, discretionary sales. Different products need to be the center of the marketing efforts, for example more fashionable merchandise. To entice the style conscious advertising should also be shifted to towards the higher margin sales. The second option is unionization. By unionizing a company such as Wal-Mart, the costs would be immense in initial start up while they may balance out future legal costs. If Wal-Mart allowed for unionization, their perceived image will change dramatically. A third option is creating a strategic alliance or a joint venture with local farmers. By creating a new image through marketing or through unionization we now can create a new enticing atmosphere drawing in a diverse consumer. Strategic Evaluation of Alternatives Higher Margin Target Market Wal-Mart has always had a smaller margin 30%, compared with Target at 45%, on discretionary items, like furniture, electronics, sporting goods, entertainment and apparel. Wal-Mart can attract the style conscious consumer a few different ways. One way is by offering high-quality clothing items. This can be done by scouting out up and coming high-end designers at fashion/art schools and working with them to design clothing lines that would appeal to not only the Wal-Mart shoppers but also the urban market consumers to bring in more upscale customers and wider profit margins. Styles and variations can be done by target marketing, by age, income, lifestyles. Then pricing structures and marketing methods can be set up for each dominant market. The pros for this strategy are simple, profit and a diversity among the consumers; attracting a different kind of customer. By attracting this target market you open the door to more crowded stores, possible price increases, and thereby you may find the original Wal-mart consumer shopping elsewhere. Unionization By using a functional strategy to implement unionization, Wal-Mart’s perceived image would change dramatically. They would be viewed publicly as a caring employer that wants to offer the best benefits to its associates, attracting better workers thus creating better customer service and longevity of their associates. Due to the negative publicity that Wal-Mart has encounter about its workers pay and benefits, this would be seen as a positive action. Wal-Mart has had to work hard to clear their name from bad press relating from their business practices, from low pay and stingy health benefits, to ligation issues. Wal-Mart is a multi-billion dollar company where their top executives are some of the richest in the country, however, their employees are barely making minimum wage at the highest, and are facing the harsh reality of being unable to support their families. As a multi-billion dollar company, providing benefits would be a great opportunity for Wal-Mart to help employees and the economy but it will also help revive the company’s current image into something much more positive. A union would help establish and maintain the program plus it would also create team unity which in turn would create a more positive work environment. Not only would it bring more customers to the store, it will cut down on its lawsuits. The introduction of a union may even cut costs because the company would then be held to more strict guidelines, resulting in less legal issues. However, the cost of implementing a union would be great. Employees may also be leery of paying union dues. Strategic Alliance or Joint Venture with local farmers Wal-Mart could expand its business to include partnerships with local farmers utilizing a cooperative strategy, by creating a strategic alliance or a joint venture with local farmers. These local farmers will benefit from the large scale business that Wal-Mart would offer. Wal-Mart by buying locally are reducing their environmental stamp, giving back to the community and enabling their consumers to purchase fresh produce thus creating an image of helping communities. The local farmers could grow produce, including organic, that could be stocked in local locations, advertising this within store with locally grown signs above each product, depicting the location and photo of the farm/farmer would make consumers aware that purchasing these products will benefit their local community. Moving into organic foods will create new challenges for Wal-Mart's well-known supply-chain system. The wholesale organic foods market is made up of many small suppliers selling perishable goods that require complicated handling. Recommended Strategy; Strategic Alliance or Joint Venture with local farmers Wal-mart has managed to develop a brand name synonymous with low cost products but not necessarily quality products. This image has attracted a core lower-income consumer which organic products may not appeal to. However, Organic products represent a new, growing category of demand for all retailers. Many consumers today are actively buying American made and grown products with an increase of interest in organic products. Wal-mart has the opportunity now to diversify its target market to include the heath conscious consumer. Having a Joint venture or strategic alliance with local farmers will create an image of helping local communities, increase sales, reduce costs, and create a loyal customer base by using the local farmers Implementation A. Wal-Mart can increase profits by using local markets. Buying locally from the farmers will reduce transportation cost and increase product freshness. B. Wal-Mart will lead the food markets by using local farmers exclusively. C. Research and Development will be implemented at the local store manager level. The supply and expected demand will also be determined at the local level. Strategic Manager: Julie Communication: Online Meetings Accountability: Upd ate, determine needs for local markets Frequency: Quarterly Evaluation and Control. Wal-Mart’s evaluation and control of the implementation of a strategic alliance or joint venture with local farmers process starts with setting performance standards. Wal-Mart will set performance standards that will allow guidelines to be set that will define the differences between actual and desired results. These standards will help to ensure that Wal-Mart is able to catch any issues related to the implementation and implement new procedures if needed. Wal-Mart can begin by analyzing the overall market they would operate in using a benchmarking process. The benchmarking process would enable Wal-Mart to better understand the services, products and competitors that it would be going up against in this market segment. By utilizing this process Wal-Mart will have a better understanding of their competitors, the process they use and possibly the ability to do it better. Once Wal-Mart has analyzed its competitors, the monitoring of the implementation begins. In the evaluation and control process Wal-Mart needs to begin to set up a control system that would enable Wal-Mart to monitor departments within each store. These systems would then enable them to maintain quality standards, monitor pricing, follow current trends and have the ability to implement any necessary changes to the system within each store immediately. There should be multiple control systems to ensure that management is able to provide feedback within each corporate level, enabling them to be able to resolve any issues prior to the completion of the implementation. Wal-Mart is known for â€Å"everyday low prices† and maintaining their edge as the low cost leader is important during this process.

Aggression in dementia

Aggression in dementia Introduction Aggression in people with dementia is a behaviour that can be evident is care environments where dementia care is given. This is a issue that is becoming a growing health concern (Jackson and Mallory, 2009: Alzheimer’s Society, 2014: Cipriani et al. 2011). This is an issue that is likely to keep growing and developing as the population continues to age. (Nguyen, Love and Kunik. 2008). This is an issue that needs to be managed well with good leadership and guidance from management and nursing staff and the input from all relevant members of the multidisciplinary team charged with caring for individuals who show signs of aggressive behaviour and this is critical in making this achievable and protecting patients and residents in long term care environments from potential harm. This piece of work will look at a practice situation from a clinical placement area that highlights how resident safety can be an issue within a care environment. This will explore the nursi ng leadership skills and management that where utilised to address this particular situation and how all care professionals within the multi-disciplinary team (MDT) were involved and the impact this had on all team members. Situation The situation developed whilst the student was on a first year placement in a nursing care home which specialised in the care of people with varying types and levels of dementia. The situation involved a male resident who was showing signs of aggression towards other residents, both male and female. The staff where as vigilant they could be, but due to limited staff. Aggressive incidents did occur where staff had to attend and separate the residents and try to diffuse the situation. This particular person was developing unusual behaviours that manifested in the individual was found over a period of time to have been getting into various female residents beds when the residents where in them sleeping. This was initially highlighted by the care staff to the nurse in charge when it was found that this person was found in resident’s rooms and subsequently in female resident’s beds. This was however not acted upon as the nurse thought that this may be a temporary issue and advised care staff to observe this person as much as reasonably possible. This situation however escalated when it was discovered that a female resident was found to be extremely upset and agitated and it was discovered that this was due to this individual in question being in the same bed as her and had woke her up. This resulted in an emergency meeting having to be arranged between the nurse in charge and members of the MDT team who were involved in the care of this individual and then trying to formulate a suitable strategy that would benefit the care environment, i.e. minimise the issues that had happened and to prevent further issues developing. The nurse in charge and the management also were aware this person still had to have a good quality of life within the environment and promote the safety of the other residents within this care environment.

Assignment built around the outputs of the 16PF5 questionnaire and Essay

Assignment built around the outputs of the 16PF5 questionnaire and Belbin Self Perception Inventory - Essay Example I opted for the latter as it suited my requirements. Along with my studies, I gained experience related to the course. The most valuable experience was my 3-month stint with a US hospital in the operations and maintenance of their essential building systems. I also received an exposure to diverse backgrounds and culture, thereby enriching my experience. My greatest challenge was to obtain a job that would help me work on environmental protection. I did find one as a design engineer after the completion of the diploma. My role was to improve the way the buildings operate and I derived immense satisfaction in this role. Then came another turning point when, along with the engineering background, I wanted to equip myself with managerial abilities and hence decided to pursue a Masters course in building services engineering management. However, due to financial constraints, I have not been able to complete this course yet. Challenges provide us strength and hence, when my job was termina ted in 2009 at a contracting firm, I seized the opportunity in a government initiative and enrolled myself at the Project Management Programme. This was precisely what I was keen to pursue – learn the techniques in the management of projects. Buildings are essentially projects and this complimented my background in engineering. At each stage – when I was learning and when I had to take vital decisions – I gained immensely. While the formal learning was in the technology, I also acquired the ability to effectively communicate and negotiate. I acquired time management skills, team dynamics and I also learned to work with minimum supervision. At each stage of transition, I gained more confidence not just in my abilities in the job, but also to make the right decisions for my career. I did not have any major transitions in job as all the jobs were related. This made adaptation to the next job easier as in each job I worked in planning, designing

Business Term Paper Example | Topics and Well Written Essays - 2000 words

Business - Term Paper Example Even though it floundered after the early years of its inception (dating back to 1976), for the past nearly two decades Apple Inc. has consistently led the technology markets in product innovation and brand loyalty. Many credit the vision of one of its earliest developers and current CEO, Steve Jobs, with its repeated successes thanks to such powerhouse creations as the IPod, IPad, and IPhone (to name a few) – a point that is difficult to argue. Even so, recent bouts of illnesses that have caused Jobs to be ‘off the job’ on several occasions have left shareholders edgy about the future of the company and the continued value of their investment in the coming years. In this essay we will briefly review the origins of this organization that began as a brainchild in a garage and follow its history to the present day. Finally we will consider the projected future scenarios of Apple Inc. alongside expert opinions on the likelihood of a company’s success in genera l (and Apple Inc.’s in particular) when its founder and spokesman is no longer a driving factor in its daily and future operations. In the Beginning It would probably not surprise the reader to know that there are dozens of books on the market that offer the definitive history and ‘inside story’ of the Apple Company. Certainly the tale of the creation of the first apple computer has a bohemian aura. According to one author the original designer of the device was not Steve Jobs at all – but Steve Wozniak and a friend of his named Bill Fernandez. Wozniak had dropped out of engineering school and he and Fernandez (who by now had introduced a friend named Steve Jobs) â€Å"built their first computer from parts rejected by local companies for cosmetic flaws† (Linzmayer, 2004). It is true that the first computer they built was in a garage – and the photos of them with their then stylish hair hanging over their foreheads while poring over a part com plete the picture of an era in which people began to believe in the power of their own thinking (versus group thought). This belief is seconded in another recently published tome on the subject of the impact that the Apple company has had on the corporate world. The author teases the reader with this nugget: Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. (OGrady, 2009) It was the beginning of a revolution in this country and the world. Jobs, Wozniak and Fernandez were in and out of each other’s lives over the next few years – supporting each other in technology and money-making ventu res. However, Fernandez was not a part of the Apple Company when it was finally established in 1976. And then there were 2 – Jobs and Wozniak - as a third party sold his shares back to Jobs (for $800) when they incorporated in 1977. Here it becomes difficult to decide what should be put in and what should be left out of the story for sake of time and relevance. The fact is that the

IS THERE SUCH A THING AS DESTINY Assignment Example | Topics and Well Written Essays - 500 words

IS THERE SUCH A THING AS DESTINY - Assignment Example does not provide a precise description of destiny but establishes situations in the lives of the characters to show the influence of destiny in their lives (Niebuhr, 2004). According to the Christians’ perspective, destiny is the main determinant of a person’s past, present and the future predicaments. For example, most of the instances in the lives of human beings influenced by destiny include poverty, excessive possession of wealth, greediness, corruption, immorality, relationship and their influence in the society. Moreover, an individual’s future predicaments are also determined by destiny. For example, Christians believe that, ones actions and conduct on earth determines their future situations in terms of hell and heaven. This remains a fact in the majority of the Christianity believers and is regarded as the primary form of manifestation of destiny in the human life. Most of the actions and conducts of individuals on earth are highly influenced by destiny which determines their future position, which is life after death according to Christianity. While formulating the answer to the fascinating question on the destiny, study was conducted on the basis of the teachings of the bible. Evaluation of the different instances under which the lives of the characters in the bible was determined by destiny provides an excellent argument for the research. In addition, a literature review of the existing theologists and their attempts to identify the exact meaning of destiny as depicted in the bible contributed to the study (Nieburh, 2002). Furthermore, more supportive evidence on the topic was obtained by interviewing various Christians on their understanding of destiny and how it has influenced their live (Niebuhr, 2004). The results obtained clearly show that, based on the Christianity view, destiny is an occurrence that determines an individual’s past, present as well as future conditions. It cannot be determined by the person but dictates their

Management and Leadership Development Essay Example | Topics and Well Written Essays - 2000 words

Management and Leadership Development - Essay Example This study looks into management is fundamentally a human social craft necessitating the ability to interpret the wants and thoughts of others. On the other hand, leadership has been defined as an influence relationship among followers and leaders who are determined to introduce real changes reflecting their mutual purposes. However, some authors have commented that leadership is nothing more than a romantic myth based on untrue and unrealistic hopes and expectations. A number of management approaches have been developed to address contemporary ideas in the leadership and management development. For example, Longenceker and Neubert contend that the constant state of change has diminished the potential for actual long term benefits. However, they fail to realise that the change has become an internal part of today’s business environment and there is no way to avoid the presence and implications of the change. Contrary to the above contemporary idea in the management development , a number of authors who believe that with the changing requirements in the organizations, the organizations have welcomed the phenomena of change and have moulded their organizational structure along with the management development. They also maintain that managers face the issues such as more work for less rewards as organizations re-invent themselves in order to remain competitive and attain competitive advantage. Organizations do not survive without appropriately satisfying the needs of all stakeholders including managers. No organization prefers to increase its labour turnover cost under normal circumstances. In the following parts of this literature review, first, definition of management is provided and is followed by the definition of leadership. Subsequent to that, the critical evaluation of the management development has been included before the description of critical evaluation of the leadership development. A summary of literature review is provided after the critical evaluation of leadership development. Definition of Management Management is essentially a human social craft requiring the ability to interpret the thoughts and wants of others who could be employees, competitors, customers or whatever; management is the facility to shape values, meanings and human commitments (Watson 1994, p.223). Moreover, management is responsible for others, maintaining and controlling processes and implementing policies as well. Definition of Leadership Defining leadership has been elusive and complex problem largely because he nature of leadership itself is indistinct (Daft & Lane 2008). Some have even stated that leadership is nothing more than a romantic myth based on false hopes and expectations that someone will come along with an utter ability to solve their issues and problems. However, Rost (1991) defines that leadership is an influence relationship among followers and leaders intending real changes that reflect their mutual objectives. Critical Evalua tion of Management Development Historically, management theory and practice have been largely influenced by the classical approach of Taylor’s scientific management movement, Weber’s bureaucracy and Fayol’s administrative principles (Mighty and Ashton 2003). In these aspects, managers are assumed to be â€Å"heroes† making a considerable positive contribution to organizational effective and performance (Mintzberg 1973, 1975). However, particularly in the last quarter of the twentieth century, this perspective was seriously challenged. Pfeffer (1977) for example, contended that organizational outcomes were significantly attached or linked primarily to a range of external, contextual factors rather than the policies and actions of the organizational leaders. New challenges such as increased competition on a global level, constantly changing technological means along with the growth of information and knowledge age have largely influenced and challenged the traditional methods of managing the organizational

Personal statement Essay Example | Topics and Well Written Essays - 500 words - 11

Personal statement - Essay Example I have been a part of many activities at my university due to this quality and confidence. I have many hobbies in life- ranging from reading to many kinds of sports. I have set several goals for myself, professionally and personally. One of my goals is to become a very successful professional in life. My academic area of interest has always been accounting and finance therefore I wish to work in the field of accounts and finance. Finance and accounting is considered to be the backbone of every business because of which CEOs acquire degrees in this field more than any other field. I wish to take this course since it is very broad in nature and offers open doors to many fields like public accounting, government jobs, private sector jobs etc. I have always been efficient with numbers and figures which is a good quality for a person in this field. I think that accounting and finance requires a person to have good analytical skills and logic. I have studied accounts and finance before as well, therefore possess basic knowledge about the concepts that are involved in it. This h as allowed me to enhance my analytical skills and directed me to explore more in this field on my own. My grades in mathematics have always been commendable that have helped me to develop logic and reasoning skills. The prevailing times of the global recession demands the knowledge of accounting and finance so that companies can cut their costs to the minimum. Such tasks are possible by strict accounting in the company. Companies are now fully aware of the fact that efficient internal controls should be deployed in the company to take care of their accounting and finances. Due to this fact, I feel I would be able to contribute a lot to my future organization if I have the knowledge of finance and accounting. I find this field of work challenging and exhilarating since

Importance of Understanding of Marketing to Organizations Essay - 1

Importance of Understanding of Marketing to Organizations - Essay Example This paper illustrates that successful firms adjust their marketing approaches to the changes in the set-up of the environment. Nevertheless, an awareness of the market-place is critical as there is a very little effect if the firm is marketing knowledge remains within its own boundaries. So that information can become useful, it has to be shared in the entire organization. Some of the knowledge may be codified to create a situation where they can be sent through information technology systems. However, tacit knowledge can only be shared through a give and take method which may be developed by participants over time after they understand the intricacies associated with a particular situation. Tacit knowledge allows an organization to apply critical knowledge in operational activities whose outcome is improved efficacy, the creation of value and improved financial performances. For instance, when a sales-person gets more knowledge concerning what an executive requires in a main custom er’s firm, they can utilize this information to better customize the message, create a better solution and increase the chances of amassing revenue. Therefore, this form of knowledge may be used as a source of competitive advantage creating the need to understand the ways in which this form of knowledge may be shared. In order for a business to succeed, the customers must be aware of the product associated with the business. Except if the public is aware of the firm and the firm’s communiquà © with the clients is easily obtainable, the firm has to utilize marketing approaches to develop product awareness. The use of marketing in the promotion of the company’s product provides the business with the opportunity of being discovered by prospective clients. When the prospective clients become aware of the product and the company, the chances that the customers will make purchases increases.

Chocolate Essay Example | Topics and Well Written Essays - 1000 words - 1

Chocolate - Essay Example In modern English, chocolate originates from the Aztec phrase "cacaua atl" which means "cacao drink†. It also has another phrase xocolatl which meant "bitter water.† This crop is mainly grown I the tropical climates of West Africa, Asia, and Latin. In the past, chocolates used to be expensive and only the well-off families could afford it. However, this has been solved by the emergence of modern methods which has made this luxurious food affordable to all. This paper mainly focus on the challenges facing the chocolate production such as child labour, why people crave for it, and the health benefits it presents to the people and economy of a nation. The emergence of modern methods has tremendously promoted and made this luxurious food affordable to all. Currently, Bolivia is recognized the largest producer and exporter of cocoa beans worldwide. In this region, cocoa is grown using the organic farming system. In areas such as Beni, agroforestry have been put in place to help the indigenous and peasant farmers. Bolivia has a good cocoa that has been revealed to taste good and has a variety of flavours. This region has two types of cocoa namely the hybrid which develop with imported plantations. The other kind is the wild which is part of a system of natural forest and is mainly found in Amazon region and a smaller percentage. In developed nations, child labour in cocoa farms has been controlled and wiped out (Gregory, 2013). This has been done by developing policies that has helped in ending use of illegal child labour on farms supplying cocoa. Additionally, several organizations such as Anti-Slavery Internationals have also assisted in ending this problem. In the West Africa, cocoa is also grown in large scale in countries such as Ivory Coast and Ghana which supply more than 70 percent of the world’s cocoa. The beans are normally grown and sold to the majority of chocolate companies. In the past, there has been a widespread use of child

Equity & Trusts Essay Example for Free

Equity Trusts Essay Answer: Introduction: In order to create a valid trust, it is necessary to have three certainties of trust, formalities, and perfect constitution. A trust will be perfectly constituted where the rights, which are to form the subject matter of the trust, are vested in the intended trustee. In Knight v Knight[1] Lord Langdale, a private express trust cannot be created unless three certainties are present; these are certainty of intention, certainty of subject matter and certainty of beneficiaries. Settlors specify the number of beneficiaries to create fixed trust, for example a trust in favour of ‘my children’.   In Vandervell v IRC[2], Vandervell’s bank held the legal title to shares on a resulting trust for him and, upon his instructions, transferred them to the Royal College of Surgeons (RCS). The IRC argued that (1) Vandervell had made a valid transfer of the stock to the RCS, despite disposing of his equitable interest without writing, and (2) he had a beneficial interest in the option to purchase, which was extremely valuable. Consequently Vandervell had substantially increased his tax liability. As to (1), it was held that an instruction to transfer the legal title out of a trust completely did not amount to a disposition of an equitable interest, so s. 53(1)(c) of the LPA 1925 did not bite. For (2) and this is the really twisted thinking because Vandervell did not intend to make an outright gift of the benfits that would follow from the exercise of the option to purchase the company stock, he must have intended the trust company to apply those benefits for somebody else. Certainty of intention: Intention is important to create a valid trust. Technical words are not required. The question is whether, on the proper construction of the words are used, the settlor or testator has shown an intention to create a trust and conversely, the use of the word trust does not conclusively indicate the existence of a trust. A precatory expression of hope or desire, or suggestion or request, is not sufficient. Certainty of subject matter: Testamentary gifts have failed where they concerned â€Å"the bulk of my estate,† or â€Å"such parts of my estate as she shall not have sold† or â€Å"remaining part of what is left† or all of my other houses†. In Hunter v Moss, the CA held that a declaration of trust of 50 shares from a holding of 950 did not fail for uncertainty of subject matter. Certainty of beneficiaries: A trust may fail for uncertain beneficiaries. Therefore, the trustees need to be able to identify who the beneficiaries should be, certainty of objects. The requirement for the existence of identified beneficiaries is called the ‘beneficiary Principle’. The ‘beneficiary Principle’ states that a valid trust must be for the benefit of ascertainable individuals- the trust must have beneficiaries. In consequence, equity will not countenance a trust to carry out a purpose since the benefits of carrying out a purpose are not owed to any specific individuals. Hence, the principle is also framed as the ‘no purpose trust’ rule. The ‘beneficiary Principle’ states that a valid trust must be for the benefit of ascertainable individuals- the trust must have beneficiaries. The first objection may be seen in a celebrated dictum of Sir William Grant M.R. in Morice v Bishop of Durham[4]. Every trust has an obligation. [Margaret wilkie Rosalind, Equity Trusts, (2004 -2005), Press. pg 19] This rule similar to ‘privity’ rule of contract law; only parties of the contract may enforce it; even though some third party may benefit from the performance of a contract, that factual benefit alone gives him no interest under the contract, and thus no right to enforce it. In Re Astor’s Settlement Trust[5], Lord Astor purported to create a trust for ‘the maintenance of good understanding between nations and preservation of the independence and integrity of newspapers.’[Ramjohn M. Unlocking Trusts, (2005) Pg 228]. The court held that the trust was void for uncertainty on the ground that the means by which the trustees were to attain the stated aims were un specified and the person who was entitled, as of right, to enforce the trust was unnamed. In the other words, a trust creates rights in favour of the beneficiaries and imposes correlative duties on the trustees. If there were no persons with the power to enforce such rights, then equally there can be no duties imposed on trustees. In IRC v Broadway Cottages Trust[6], it was held that for a trust to be valid the trustees must be able to draw up complete list of the beneficiaries. They had to overcome any conceptual or evidential uncertainties that might arise and locate all the beneficiaries, since otherwise the trust fund could not be properly distributed. It has been recognised, however in Re Gulbenkian[7] and McPhail v Doulton[8] that this test is very appropriate for fixed trusts, but creates unfair and unjust results for discretionary trusts. The nature of a discretionary trust is that allows the trustees to make a reasonable choice between the beneficiaries, and the strict application of the test would be defeat the trust and settlers intention where the majority of the beneficiaries were clearly identified and located but some of them were not. Although the trustee would be able to make a reasonable selection, the ‘complete list’ test would invalid the trust. Lord Wilberforce recognised this as unsatisfactory while giving judgment in McPhail v Doulton: When settlors create discretionary trust, the trustees are required to exercise their discretion to select the beneficiaries from among a class of objects and/or determine the quantum of interest that the beneficiaries may enjoy. The modern test for certainty of objects in respect of discretionary trusts is known as the ‘individual ascertain ability’ test, or the ‘is or is not’ test, or the ‘any given postulant’ test. This test was laid down by the House of Lords in McPhail v Doulton (sub nom Re Baden) and Re Gulbenkian[9]. The test is very appropriate for fixed trusts, but creates unfair and unjust results for discretionary trusts. Although the trustee would be able to make a reasonable selection, the ‘complete list’ test would invalid the trust. Lord Wilberforce recognised this as unsatisfactory while giving judgment in McPhail v Doulton (1971):   Ã‚   ‘The basis for the Broadway Cottages principle is stated that to be that a trust cannot be valid unless, if need be, it can be executed by the court and the court can only execute it by ordering an equal distribution in which every beneficiary shares.’ A new test has been adopted for power and discretionary trusts. This test means that ‘the power will be valid if it can be said with certainty whether any given individual is or is not a member of the class and the power does not simply fail because it is impossible to ascertain every member of the class according to in McPhail v Doulton. In case of Re Hay’s Settlement Trusts[10] the trust may be valid although identify of all the objects is not known. In the case of wide-ranging discretionary trust and the trustee has applied his mind to the ‘size of the problem’ should he then consider in individual cases whether, in relation to other possible claimants, a particular grant is appropriate. In Re Barlow’s Will Trusts[11], the testatrix, by her will, directed her executor to sell her collection of valuable paintings subject to the provision that ‘any member of my family and any friends of mine’ be allowed to purchase any of the paintings at a catalogue price complied in 1970. The executors applied to the court to ascertain whether the direction was void for uncertainty and guidance as to the appropriate method for identifying members of the testatrix’s family. [Hanbury Martin, Modern Equity, 17th Edition, (2005),   Pg 95] The Court held that the direction as to ‘friends’ was valid, for the properties were to be distributed in specie and quantum of the gifts did not very with the class. Despite the expression ‘friends’ being conceptually uncertain, the transfer by will amount to a series of individual gifts to persons who satisfied a specific description. The court also gave a guideline on the identification of friend’s family. These are as follows: The relationship with the testatrix was required to be a long standing, The relationship must have been social as opposed to business or professional’, When circumstances permitted, they met frequently. The expression ‘family’ meant a blood relationship with the testatrix. A â€Å"friend† was a person who had a relationship of long standing with the testatrix, which was a social as opposed to a business or professional relationship, and who had met her frequently when circumstance permitted For the benefit of all assiduous lawyers working within the European Union’ are conceptually or sufficiently certain and it is possible to make a complete list of lawyers. However, the list will be too large, so it is possible to fail the trust. The court was prepared to assume that ‘inhabitant’ was sufficiently certain, but held the trust void for administrative unworkability as a class was far too large. In Re Denley’s Settlement Trusts[12], Goff J upheld a trust under which a piece of land was to be used as a recreation ground for the employees of a particular company. Goff J regarded the Subsequent commentary on the case has tended to treat the case as merely one of a particular kind of discretionary trust according to Re Grant’s Will Trusts [13], or as a trust for persons with the purpose being treated merely as a â€Å"superadded† direction or motive for the gift Re Lipinski’s Will Trusts [14]. Thus, the case appears to have been read to deny that it represents a true departure from the beneficiary principle. In Re Lipinski’s will Trusts[15] however; Oliver j followed the principle of Re Denley’s Trust Deed by finding that although a trust for the erection of buildings of the hull Judeans (Maccabi) Association was expressed as a purpose trust. It was in fact for the benefit of ascertainable individuals, namely, the members of the club, and he therefore held the trust to be valid. It was argued that because the testator had made the gift in memory of his late wife, this tented to perpetuity and precluded the association members for the time being from enjoying the gift beneficially. Oliver J rejected this argument. Applying the principle of Re Lipinski’s Will Trusts to this disposition therefore, it might well not fail for certainty of objects. In Re Endacott[16], a testator transferred his residuary estate to the Devon Parish Council ‘for the purposes of providing some useful memorial to myself’. The trust was failed for uncertainty of objects. In Pettingall v pettingall [17], the testator’s executor was given a fund in order to spend â‚ ¤ 50 per annum for the benefit of the testator’s black mare. On her death, any surplus funds were to be taken by the executor. The court held that in the view of the willingness of the executor to carry out the testator’s wishes, a valid trust in favour of the animal was created. The residuary legatees were interested not in the validly of the gift in its failure. In Re Dean[18], the testators directed his trustees to use â‚ ¤ 750 per annum for the maintenance of his horses and hounds should they live so long. It was held that the trust was valid. In Re Kelly[19], the court took the view that lives in being were required to be human lives. In any event, the court is entitled to take judicial notice of the lifetime of animals. In Re Haines, The Times, 7th November 1952, the court took notice that a cat could not live for no longer than 21 years. In Re Thompson[20], the Pettingall principle was unjustifiably extend to uphold a trust form the promotion and furtherance of fox hunting. A trust for the building of a memorial or monument in memory of an individual is not charitable, but may exist as a valid purpose trust if the trustees express a desire to perform the task. In Mussett v Bingle,[21] a testator bequeathed â‚ ¤ 300 to his executors to be used to erect a monument to the testator’s wife’s first husband. The court held that the gift was valid. Similarly, a gift for the maintenance of a specific grave or particular graves may be valid as private purpose trusts but additionally the donor is required to restrict the gift within the perpetuity period, otherwise the gift may be invalidated. In Re Hooper [22], a bequest to trustees on trust to provide ‘so far as they can legally do so’ for the care and upkeep of specified graves in churchyard was upheld as a private trust. The perpetuity period was satisfied by the phase ‘so far as they can legally do so’. Conclusion: Theoretically, according to general rule all four stages required to transfer to be completed before the trust was upheld but practically this principle is relaxed now. To honour the intention of settlor and protect unconscionability, equity use the maxim that equity will perfect an imperfect gift and equity regards, as done that which ought to be done. Bibliography: Hanbury Martin, Modern Equity, 17th Edition, (2005), London: Sweet Maxwell, Pg 95-116 Penner, J. E. The Law of Trusts, 4th Edition, (2004), London: Butterworths, Pg 103- 137 Ramjohn M. Unlocking Trusts, 1st Edition, (2005), Hodder Stoughton, Pg 25-45, 227-236 4)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Margaret wilkie Rosalind, Equity Trusts, (2004 -2005), Oxford University Press. pg 18-36 [1]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1840) All ER, 3 Beav   148, Ramjohn M. Unlocking Trusts, (2005), Pg 25 [2]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1967] 2 AC 291, HL [3]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1994) 1 WLR 452, Margaret wilkie Rosalind, Pg 25-45 [4]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1804), 9 Ves 399, ER 656, Ramjohn M. Unlocking Trusts, (2005), Pg 228 [5]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1952) All. ER 1067 Ch 534, Penner, J. E. The Law of Trusts,   (2005), Pg 25-45 [6]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1955) HL, Ch 20 Ramjohn M. Unlocking Trusts, (2005) Pg 37, 38, 42-44 [7]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1970) AC 508, Penner, J. E. The Law of Trusts, 4th Edition(2005), Hodder Stoughton, Pg 25-45 [8]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1971) AC 424, Ramjohn M. Unlocking Trusts, 1st Edition, (2005) 39, 42, 115, 122 [9]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1970)   AC 424, Margaret wilkie Rosalind, Equity Trusts, (2004 -2005), [10]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1982] 1 WLR Penner, J. E. The Law of Trusts, (2004), Pg 103- 137 [11]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1979) 1 All ER 296 Hanbury Martin, Modern Equity, 17th Edition, (2005),   Pg 95-116 [12]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1969), WLR 457, 1 Ch 373, Ramjohn M. Unlocking Trusts,(2005) pg 233, 243 [13]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1979] ALL ER 359, Ramjohn M. Unlocking Trusts,(2005) pg 240 [14]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1976] W.L.R 522, Ch 253, Hanbury Martin, Modern Equity, 17th Edition, (2005) [15]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1976] W.L. R   457, Ch 235, Hanbury Martin, Modern Equity, 17th Edition, (2005) [16]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1960) W.L.R. 799 Ch 232, Penner, J. E. The Law of Trusts, (2004), Pg 103- 137 [17]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1842) 11 Lj Ch 176, Hanbury Martin, Modern Equity, (2005), Pg 95-116 [18]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1889) All ER, 41 Ch D 552, Margaret wilkie Rosalind, Equity Trusts, (2004 -2005), 23 [19]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1932], IR 255, Margaret wilkie Rosalind, Equity Trusts, (2004 -2005) pg 19 [20]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1934] CA, Ch 342, Hanbury Martin, Modern Equity, (2005),   Pg 95-116 [21]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1876] WN. 170, Penner, J. E. The Law of Trusts, (2004), pg. 280 [22]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   [1932] WLR. 327 1 Ch 38, Ramjohn M. Unlocking Trusts, 1st Edition, (2005), pg. 232 235

The Pure Essence of the Individual Essay Example for Free

The Pure Essence of the Individual Essay Many stereotypes exist within the social context of today’s world that stem from old and new preconceived notions of the unfamiliar. For example, some stereotypes stress generalizations that pertain to the aspects of different cultures such as religion, behavior, and even down to the type of cuisine. These misconceptions generalize an entire group of people based off of one characteristic, not taking into account the individuality of each person. Stereotypes produced by the social world at times can lead to ignorance as well as bring light to how wrong the misconceptions are compared to the truth. Surrounded in the confusion, people than develop tainted perspectives about other cultures and even their own, often leading to struggles in self as well as cultural identity. In Amy Tan’s short story, A Pair of Tickets, the main character Jing-Mei struggles with her cultural and self-identity but ultimately learns to rethink her misconceptions leading to her understanding of what it truly means to be Chinese. In the first section of the story Tan introduces the main character Jing-Mei, accompanied by her elderly father Canning Woo on a train to Guangzhou in China where they will visit with some family that Canning has not seen since childhood. Throughout the train ride and even after the two arrived to Guangzhou and met the family, Jing-Mei possessed many stereotypical viewpoints about China and the Chinese culture. En route to Guangzhou, Jing-Mei reminisced about her mother, Suyuan who passed away three months ago, and how she would always remind her Chinese roots saying that someday the Chinese in her will finally be let out because when Jing-Mei was fifteen she would always deny that she had any Chinese in her. During these conversations, she said she felt herself transforming like a werewolf. In a way Jing-Mei felt that she would finally come to terms with her Chinese roots only by force. Tan informs the reader that aside from herself, even Jing-Mei’s Caucasian friends remarked that, â€Å"She was as Chinese as they were†, making it clear of Jing-Mei’s unawareness of and distance from her own culture. She also obtained her stereotypical point of view on the way Chinese people behave from her mother’s occasional display of personal quirks, such as haggling with store owners, picking her teeth in public and the choosing out of season colors to wear during the winter time. Along with comparing to the grotesque transformation from a human into a werewolf, she pictured herself starting to act in such a way describing it as a â€Å"syndrome† (189). Jing-Mei’s perceptions on Chinese culture get proven wrong once her and her father arrive in Guangzhou. When she disembarked the train she felt the need to remind herself that she was in China. The atmosphere to her felt like that in San Francisco; the pushing and rushing crowds within the station and the crowded lines of people waiting to go through customs (192). Once Jing-Mei and Canning Woo united with the family and arrived at the hotel, Jing-Mei grew even more shocked at the way the hotel looked referring to it as a â€Å"grandeur version of the Hyatt Regency† and once again she asked herself this was the communist China (194). The magnificent, modern and fancy atmosphere of the hotel surprised Jing-Mei because she expected to arrive to an area of lesser quality especially since she requested to the traveler agent to lodge somewhere that would only cost them forty dollars a night. She then became worried about the expense as well as being judged as a typical spoiled American not able to go one night without luxury. When dinner time rolled around, Jing-Mei expected to finally try her first authentic Chinese feast but to her surprise, her relatives chose to eat hamburgers, French fries and apple pie, a stereotypical American dinner (195). As time passed during her visit in China, Jing-Mei began to grow more interested with her family roots. One night she overheard Canning Woo and her aunt, Aiyi, having a conversation about her mother, Suyuan, and her search to find her twin daughters from her previous marriage. Engaging herself in the conversation Jing-Mei learned more about her mother’s suffering and sacrifice during the Japanese occupation in China in 1949. She was curious as to what the names of her two half-sisters were and meant as well as her mother’s name, and eventually Jing-Mei questioned her father about the meaning of her own name; learn ing the special meaning behind the names her mother gave her and her twin sisters and her beautiful poetical nature (199-200). After Canning Woo told his daughter the intimate story of Suyuan’s hardship and sacrifice in giving up her two twin daughters during the occupation, Jing-Mei grew anxious in meeting her two sisters once she and Canning Woo departed Guangzhou for Shanghai. She dreaded the arrival feeling that her sisters would somehow blame her for Suyuan’s death in that she did not appreciate her mother. When Jing-Mei finally met her sisters for the first time a beautiful moment occurred as she saw two faces that resembled her mother waving and greeting her that arrived and faded. With great joy the sisters united and held each other capturing the moment with a Polaroid camera. Once the picture came transformed the plane gray surface before their eyes, the girls saw that each of them looked like Suyuan and realized that her dream of being with her daughters had finally come true (201).The three sisters embodied their own individuality as well as their mother. In her trip to China, Jing-Mei discovered what her mother meant about experiencing what it meant to be Chinese through their family history and also gained a sense of self identity. She grew to understand the importance of her family in correlation with their culture; that the resilience and strength that ran through the veins of her relatives now run through hers discovering her heritage. Jing-Mei’s journey from America to China resembled her own personal journey in finding herself as well as understanding her roots. By learning from her family past, she was able to discover her true self and understand her own culture as well. In the beginning of the story Jing-Mei’s perceptions of being Chinese clouded her ability to understand her heritage as well as herself as an individual. She denied her Chinese roots since her teenage years and never understood what her mother meant in that someday the Chinese in her blood will be set free. In choosing to leave her comfort zone in San Francisco, Jing-Mei began her journey in discovering that her preconceived notions of her own culture were different than reality, causing her to dive deeper into her own past so that she could find and understanding of where she came from. By the end of the story the trip had caused Jin-Mei to see her heritage as well as the view of herself differently. Like Jing-Mei, many people become accustomed to stereotypes because they help explain that which we cannot clearly understand. Such stereotypes can cause misapprehension towards others but more importantly towards us. By choosing to leave the comfort of invalid certainty, Jin-Mei found that her heritage meant more than eating authentic Chinese meals and arguing with storeowners. In finding the truth about her culture, she found the importance of herself as an individual. By stripping away the generalizations and false notions that stereotypes engrain in our perspective, we then can then distinguish the pure essence of what it truly means to be an individual.

Analysis of Food Supply Chain Models

Analysis of Food Supply Chain Models Chapter 1 Introduction 1.1 Globalization in Food Industry background Since last decade, Globalization is a trend in the food industry due to growing potential markets in various developing countries and changing consumption pattern of the people. Integration of international food markets and increasing expansion in international markets of the firms is the most significant trends in global economy. Market liberalization and scientific progress gave rise to globalization. Even though consumer diets are gradually changing globally; there are variations in food shopping patterns around the world which is mostly based on income levels. The focus of food retailing industry in developing and developed countries was different with respect to consumers and the type of food demanded. The trend was that the developing countries retailers focused on high value food while the developed countries retailers focused on meeting consumer demand with respect to quality, security and choices. Thus various retailers are now looking at exploring new markets and using more opportunities in different kinds of developed and developing markets. Retailers have the information regarding the consumer preference and the standard of living which in then applied for research in segmenting the market according to market demand, affordability as well as quality. Hence food retail sectors is continuously growing and making innovative sale systems. The global food retail sale has increased up to $2 trillion yearly and the top 15 global supermarket companies’ account for more than 30 percent of world supermarket sales. Bourlakis (2004) opines that â€Å"The current changes are driving food supply chains to take up coordination between producers and retailers to aid modifying products to meet consumer demands. The food supply chain progressed from series of shorter, independent transfers to more unified, coherent relationship between processors, manufacturers and retailers†. Lubbers (1997) refer to the term globalization, meaning the global sourcing of raw materials combined with local marketing. Stalk and Hout (1990), Christopher (1992) and Hewitt (1994) suggested that â€Å"The keys to long-term competitive advantage in today’s marketplace are flexibility andcustomer response†. To maximize a competitive advantage, all members within the Supply Chain should ‘seamlessly’ work together to serve the end consumer (Towill, 1997).The effects of globalization (i.e. open markets), the market entranceof new competitors, and stricter governmental requirements for food safety and environment friendlyproduction place increasing demands on management. This study will examine some of the food supply chain models, evaluating it whether the consumer preferences are bringing changes in the global food supply chain model. Further effort will be made to analyze the changing patterns of traditional and evolving model for existing food supply chains and how it affects the sale and demand of foods in the market. With the introduction of supermarkets in the 21st century more and more traditional grocery outlets have suffered a fall in share from 40 percent in 1995 to 36 percent in 2005 and thus their was rise of supermarkets (Neff 1997a).Thus globalization has come into picture where more and more supermarkets are establishing in various countries due to decline in international trade barriers and more opportunities for investments as well as growth as a multinational. 1.2 Statement of The Problem There are various factors which affect the global food supply chain pattern and every stage of supply chain undergoes some kind uncertainties which cause inefficiencies in firm’s logistics. Food industry is also facing various issues regarding proper planning of distribution system which incurred a high cost to the retailers. Due to high competition and growth in the retail sector, many manufacturers and retailers have understood that there can be significant amount of cost reduction by making improvements in logistics. This can be achieved when the suppliers and the manufacturers work together to give better value to the consumer by maximizing costumer satisfaction and minimizing cost of distribution. Thus there is a need to redesigning a supply chain model. UK’s Milk supply chain is one of the complex food supply chains.UK is considered as one of the largest milk producers in EU. However, the major concern for UK is that even if the UK is mainly self-reliant in milk, the value of UK exports of milk products is significantly lower than the value of imports and in 2007 the UK had a trade deficit of about  £881m in dairy products. (Defra, 2007).Several reason have been estimated which has led to issues in dairy sector in UK.Thus the above issues raised a demand for further in-depth investigation. They thus form the basis for this study. 1.3 Purpose of The Study The purpose of study is to examine the food supply chain model present in global food industry as well as UK’s milk production and supply chain in particular. Specially, the purpose of the study was: To identify the changing food system pattern in food manufacturing and retailing globally. To highlight conventional and developing model for existing food supply chains and to asses its affects on the global food market. To find out the socio-economics impact of changing pattern of food supply chain on society. To study the supply chain models and to examine how the model could be designed more effectively and efficiently in order to improve supply chain uncertainties. To examine the reason of decline in the milk supplies in UK which leads to decrease in milk exports and increase in milk import even if UK is self sufficient in milk production. 1.4 Research Questions To provide focus and direction for the study and to successfully carry it out, the following research questions have been raised: a) Do the changing pattern of food distribution system have an effect on consumer and retailer’s relationship? (b) If they do, in what ways it effect the consumers? What changes should be undertaken to improve on distribution system? Which are the important factors for food supply chain developments and the important characteristics of the food retail sectors, and their effects on the food supply chain? What is the need to redesign food supply chains model? What are the strategic, tactical and operational decision made for food supply chain decision like production and distribution? How globalization in food industry has helped in growth of the world economy? Has the retail sector become more powerful then food manufacturing sector? What are the issues in Milk supply chain in UK? What is the reason for higher import of milk? What is the percentage of production of processed milk products in UK? What are the demand and supply of these milk products? 1.5 Significance of The Study This research work is to look at the current supply chain process in UK and evaluate the food supply chain model in order find out the changing patterns of global food supply chain which affects the consumer. Thus the study is significant for the following reasons: First it will help shed light on the ongoing transformation in the food industry globally. It will also help us to understand certain issues which exist in different processes of supply chain management. Also findings from the study may serve as a basis for evaluation of entire food supply systems which has shifted from national to global retailing. This will help them to adopt feasible measures to improve the relationships between retailers, manufacturers and consumer. The study will also contribute to existing knowledge on what encouraged the retailers, distributors and manufacturers to improve on the efficiencies of existing food systems. This could help strengthen retailing internalization which will further help in focusing more on increasing sale growth and market share than on profitability. The growth in private label and consumer interest brought about new changes in food retailing. In this way, the study will serve as basis for further research on the topic in the various countries as well as all over the world for the particular type of food product supply chain. Further case study is performed on UK dairy industry. It will address the positive as well as negative aspects in this sector. It also points out the market share for each dairy product and issues in dairy sector. The study also suggests the scope for future innovations in this sector. 1.6 Organization of The Study The study is organized in following way: Chapter one provides general information of the study, the research problem, purpose of study and research questions and objective of study. It would also present information on the significance of the study, limitation and organization of the study. Chapter Two presents background information and key characteristic of food supply chain globally. Chapter Three presents a review of available literature related to supply chain. In particular, literature on the concept of changing global supply chains perspectives as well as the socio economic effect on the people due to change in food supply chain as well as relationship between society and changing supply chain will be studied. Chapter four focuses on the dairy food supply chain model, its characteristics and future of the dairy supply chain sector. It will also focus on issues in production of milk and milk products. Chapter five presents the summary and conclusion of the research findings. It also discusses the findings and implications of the present study and provide a conclusion. Chapter 2 Backgroud 2.1. Introducing global retail industry Last year in 2007, national statistics confirmed that there were 55,540 retailers having around 103,000 retail outlets globally. The world’s major food retail companies are Wal-Mart Stores, Inc., Carrefour Group, The Kroger Co, Metro AG and many more. This company originates from different countries like US, France, Germany but they have made their mark in international markets also. Wal-Mart being the leader has expanded in over 9 countries and operates nearly 1,300 outlets across North America, South America, Europe and Asia. After acquiring the large market share in developed countries, these major retailers are looking at developing markets like China and India. There is extreme competition in retail markets because companies are always looking for acquisition prospects for further expansion. White et al., 2004, opined that â€Å"there is speculation that Carrefour, the world’s second biggest retailer by revenue may be in the sights of Wal-Mart, the only retailer that is bigger, which unsurprisingly, recently signalled it would like to start expanding more aggressively in Europe†. Reduced trade barriers and regulations have facilitated the global companies to enter the markets of developing economies like India while in China the government has increased the barriers in order to increase the competition between the global companies. Grocery and Food retailing are getting concentrated. According to the Euromoniter report 2007, â€Å"the mature markets of Western European and US markets along with growing saturation in Eastern Europe have turned retailers focus to the BRIC (Brazil, Russia, India and China) markets, which show extraordinary growth potential†. Retailers are developing retailing strategies by doing market research specific to a particular geographical region and then using technical innovations and marketing knowledge to develop in that area. There are large formatted supermarkets, hypermarkets and a few small sized formatted stores and grocery stores. Private labeling of the retailers brands are the growing trends now a days and they have become successful as well due to the quality of products they provide at much cheaper rates. Worldwide: Top 30 Grocery Retailers, 2006 Table1. Rank/ Company Country of Origin Retail Banner Sales 2006 (USD mn) Market Share (%) Net Sales (USD mn) (1) Grocery Retail Banner Sales (%) Domestic Sales (%) Foreign Sales (%) 1 Wal-Mart USA 376,430 6.3 344,992 45.6 78 22 2 Carrefour France 122,214 2.0 97,739 73.9 47 53 3 Metro Group Germany 87,360 1.5 75,131 48.0 45 55 4 Tesco UK 86,827 1.5 78,451 73.3 75 25 5 Seven I (2) Japan 79,101 1.3 41,600 67.8 66 34 6 Ahold Neth. 77,546 1.3 56,299 84.4 18 82 7 Kroger USA 69,549 1.1 66,111 70.5 100 0 8 Sears USA 64,833 1.1 53,012 11.8 88 12 9 Costco USA 64,737 1.1 58,963 61.0 80 20 10 Target USA 62,584 1.0 59,490 30.4 100 0 11 Rewe Germany 56,448 0.9 54,515 75.3 68 32 12 Casino France 55,298 0.9 25,752 74.7 58 42 13 Schwarz Group Germany 55,160 0.9 50,224 82.6 54 46 14 AEON (2) Japan 55,157 0.9 41,431 55.5 90 10 15 Aldi Germany 54,104 0.9 49,948 83.5 53 47 16 Auchan France 53,608 0.9 48,408 62.6 50 50 17 Walgreens USA 49,874 0.8 47,409 36.0 99 1 18 Edeka Germany 48,525 0.8 40,277 85.4 93 7 19 CVS USA 46,092 0.8 43,814 30.0 100 0 20 Safeway (USA) USA 43,770 0.7 40,185 75.4 83 17 21 Leclerc France 40,435 0.7 36,432 61.4 94 6 22 ITM (Intermarchà ©) France 36,931 0.6 33,976 76.9 90 10 23 Sainsbury UK 36,071 0.6 31,360 75.6 100 0 24 Woolworths (AUS) Australia 34,255 0.6 31,243 72.1 89 11 25 SuperValu USA 32,278 0.6 37,406 73.0 100 0 26 Tengelmann Germany 31,566 0.5 29,255 62.0 58 42 27 Coles G

Rabbit Analysis :: essays research papers

In the poem, â€Å"Rabbit,† the topic is rabbits which represent children and how they can be prey for one group and play for another. In addition to the rabbits representing children, I think that the child in the poem represents a parental figure and the dogs represent people in the outside world.   Ã‚  Ã‚  Ã‚  Ã‚  This is supported in the theme which states that children should not be in such a rush to grow up because the outside world can be a cruel place. For example, â€Å"the dogs don’t hate [them], merely want to / taste the cider of [their] blood, watch [their] / fur drift lazily toward October clouds / where geese infuriate them† (11-14). This is a supporting text because it shows that children won’t always be treated fairly and if they are in such a rush to grow up, they could face many problems early in life because they can feel as though they do not belong anywhere. Also, this quotation is descriptive and works well in that it allowed me to paint a picture of how other people could perceive children as helpless and a form of easy bait. To them, children are not just other humans; they are a source of adventure and game. Furthermore, it says â€Å"better that you hop directly back / demand your cage†¦Ã¢â‚¬  (7-8), which maintains that i f the children are not protected and sheltered by their parents, their fate could become as bad as what is described above; they could live a life in which the end of the negative path seems endless. It is saying that the one place a child can feel safe is in or at his/her house where he/she has â€Å"†¦ cedar chips, the water bottle full / and dripping next to wilted greens†¦Ã¢â‚¬  (8-9). It may not be the first place a child would want to go back to when he/she is in trouble but the option will always there. This house is the child’s safe haven and protection from the outside world; a place to feel safe, protected, and nourished. For example, the â€Å"†¦children bring you apples. / They’ll rub your fur and bring / another and another† (19-21). This text shows that no matter what happens the parents will be there to show care and love for their children without asking any questions. I like how the author worded the three quotes from above.

Bandwidth :: essays research papers

Computers store all information as binary numbers. The binary number system uses two binary digits, 0 and 1, which are called bits. The amount of data that a computer network can transfer in a certain amount of time is called the bandwidth of the network and is measured in kilobits per second (kbps) or megabits per second (mbps). A kilobit is 1 thousand bits; a megabit is 1 million bits. A dial-up telephone modem can transfer data at rates up to 56 kbps; DSL and cable modem connections are much faster and can transfer at several mbps. The Internet connections used by businesses often operate at 155 mbps, and connections between routers in the heart of the Internet may operate at rates from 2,488 to 9,953 mbps (9.953 gigabits per second) The terms wideband or broadband are used to characterize networks with high capacity and to distinguish them from narrowband networks, which have low capacity. Research on dividing information into packets and switching them from computer to computer began in the 1960s. The U.S. Department of Defense Advanced Research Projects Agency (ARPA) funded a research project that created a packet switching network known as the ARPANET. ARPA also funded research projects that produced two satellite networks. In the 1970s ARPA was faced with a dilemma: Each of its networks had advantages for some situations, but each network was incompatible with the others. ARPA focused research on ways that networks could be interconnected, and the Internet was envisioned and created to be an interconnection of networks that use TCP/IP protocols. In the early 1980s a group of academic computer scientists formed the Computer Science NETwork, which used TCP/IP protocols. Other government agencies extended the role of TCP/IP by applying it to their networks: The Department of Energy's Magnetic Fusion Energy Network (MFENet), the High Energy Physics NETwork (HEPNET), and the National Science Foundation NETwork (NSFNET). In the 1980s, as large commercial companies began to use TCP/IP to build private internets, ARPA investigated transmission of multimedia—audio, video, and graphics—across the Internet. Other groups investigated hypertext and created tools such as Gopher that allowed users to browse menus, which are lists of possible options. In 1989 many of these technologies were combined to create the World Wide Web.

Advertisers Sell Images Not Products Essay -- essays research papers

The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, â€Å"Advertisers sell images, not products.† The environment plays a very important role in advertising. In an advertisment I found in a magazine I will describe to you the reason the environment is one of the most important roles in advertisements. The advertisement I chose is situated in the forest. There is a girl who has a baseball glove on and the caption says, â€Å"This girl can catch†. The product is for clothes. But they aren’t just any clothes they are clothes, which make you feel natural and that you can be yourself. Instead of being a pretty little girl and wearing dresses and not playing baseball, this girl wears shorts and a shirt and is playing baseball, therefore she feels good wearing whatever she wants. The environment plays an important part in this advertisement because at the time it is showing this girl can be herself, be natural the environment is a forest, which symbolizes it to be a natural environment. The environment can give meaning to the advertisement and tell the story in some cases. Advertisements are not the same without gestures and symbols. Gestures can be a simple hand movement or how a person is sitting. All gestures have symbolic meanings. Gestures can be facial expressions, body language. Gestures and symbols communicate to the audience of what the advertisement is about. It associates the product with meaning. Symbols are objects; these are there to make the product look better than anything else on the market, which will attract the public to buy. An advertisement I chose is of a well-known set of advertisements on television. Around 12 o’clock they start rolling onto our screens. Full of â€Å"call me's† and â€Å"1800† number’s exploding onto our screen. This is of course is aimed at guys who are horny and want to ring th... ... clothes and the woman in her dress and dressing gown. It is a bit confusing. The association with this product to the image is that the people are bored but if they get a mobile they will be happier and have a social life. Of course this is all about emotions and how you will feel after buying a product and not at all about what it is ‘saying’ to the public. Implicit images are images that imply certain things about a product. Explicit images are ones that do not imply anything about an image in an advertisement. Implicit images are used in all advertisements because the advertiser is implying certain things to the public, not necessarily related about a product. Therefore, Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning. Appeals and environment are also particularly important because they are the base on how to draw the public into buying the product. BIBLIOGRAPHY Advertising J.K.Cole Dolly magazine Class Video’s Products and Advertising Debbie Rodgers The advertising world Liz Werents and Dennis Pint

Advertising to Youth

In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous amount of money on advertisement to ensure popularity and early brand loyalty.In the last decade, these superbrands are looking towards new and outrageous ways to capture young audiences, although these campaigns are appealing, how effective are they? This essay is meant to demonstrate how companies are reinventing themselves, whether their efforts are effective, and what possible implications these actions may have on youth during their teenage years, when they may be the most impressionabl e. As mentioned earlier, youth are incredibly important to the international market, in â€Å"The Advertising Age†, Jeff Jensen mentions that in todays youth market â€Å"Selling out is not only accepted, it’s considered hip† (Klein, pg. 5) Corporate sponsorships have become a regular occurrence, as a conglomerates advertise during large sport events, concerts and or even host entire contests . This provides for a perfect channel of penetration to a large amount of youth as they are usually key observers of these types of events. An example of this would be the how McDonald’s was a sponser of the Vancouver Olympic Winter Games. Throughout the two week duration of the games, McDonald’s sponsorship was seen everywhere, which was ironic considering that most food offered at McDonald’s is high in fat and cholesterol.Regardless of the facts, the company promoted themselves as a product of healthy active living by having athletes endorse their pro ducts. An earlier campaign featured pop icon Justin Timberlake collaborating with the Golden Arches, and creating the slogan and jingle â€Å"Im Lovin It†, which later furthered his own music career. The use of music to attract attention to a product has become a new advertising trend among numerous companies because it allows the organization to appear in tune with youth culture by using familiar songs, or artists to identify with the brand.A revolutionary effort made by automobile manufacturers such as Audi, Ford, Honda, and BMW has changed brand image by creating brand loyalty among â€Å"a whole new generation† and â€Å"chasing young buyers. † (Halliday, 16) In the case of Audi, they sponsored David Bowie’s concert, and asked fans to collaborate two of his hit songs for their next campaign; the winner would win a brand new Audi TT coupe. â€Å"The target for the contest [was] skewe[ed] to 20-something consumers, younger than Audi's traditional audie nce in their late 30s to early 50s† (Halliday, 16) As for BMW, their angle for targeting youth aged 15-30 years old was similarly clever.They sponsored young go-cart drivers by providing them with scholarships to race for BMW Formula USA professionally, not only helping build the winners careers, but have their new target audience identify with the drivers and therefore, the brand. In the past, luxury vehicles such as BMW and Audi were mostly marketed towards baby boomers, but marketers are starting to realize the market value of advertising to youth approaching an age when they start deciding what car they should identify with. This creates brand loyalty at an early age, that will hopefully generate sales for the companies later on.The above are all examples of how to secure brand loyalty among youth at an early age. Although the campaigns are ingenious marketing strategies, the repercussions may be serious. In the case of McDonald’s, there are some serious ethical iss ues centered around the fact that a restaurant that sells junk food is promoting itself as an alternative to a healthy lifestyle. Although they do offer â€Å"healthier† choices on their menu, their campaign during the Olympics featured the slogan â€Å"you don’t have to be an athlete to eat like one† featuring athletes like Patrick Chan eating a burger.These types of commercials tend to be misleading to young viewers to believe that athletes actually eat fast food. Even viewers that are aware McDonald’s is not a healthy choice might be more likely to purchase from the restaurant because of the constant advertising, and incentives such as official Olympic paraphernalia. The effect of the campaign was very successful, as McDonald’s generated a sales profit of 4. 8 percent worldwide higher than last February, with a predicted increased of 4 percent. In retrospect, luxury automobile makers advertising to youth may be a seemingly harmless alternative t o gaining future customers.But on closer inspection, the problem may lie deeper. By luxury models creating brand loyalty so early one, it gives the impression that any person can own an Audi or BMW, when in fact that is not the case. Many people will never be able to afford this type of vehicle, but by instilling a desire so early on, may cause some to live beyond their means, meaning going into debt to own an Audi, and have a false sense of accomplishment. On the other hand, a teen may desire these cars, and dedicate themselves to working hard so that one day they be able to afford one.There is no way to tell whether this will have a positive or negative effect of the consumer, as the campaign is only a start to the reinvention of two brands that have for many decades been deemed as appropriate for middle-aged adults. During the era of Old Hollywood, product placement was a small part of the movie making business, as corporate products were secondary to the script and story line. I n today’s conglomerate controlled society, advertisement becomes the main form of funding for a motion picture, thus in some cases controlling the whole integrity of the film.On television, certain shows are created around the product itself, and cleverly manipulated through repetition to instigate desire in the product. The prominence of this type of product placement is clearly visible in television and movie programming that is targeted at youth. An example is â€Å"America’s Next Top Model,† the corporate sponsor of the show is Cover Girl Cosmetics. The whole show is built around using the products, advertising them in the photo shoot campaigns, and again repeating the brand at the end during the elimination ceremony.The brand describes itself as youthful and fresh, the perfect brand for young girls. The models in the reality show all strive to win $100,000 contract with Cover Girl. Needless to say, this has been an incredibly well executed advertising campa ign, and it is endorsed by supermodel Tyra Banks, and is viewed by millions of young girls around the world. Last year Cover Girl’s revenue was US 79. 03 billion dollars. Even if only a smart per cent of young women buy the cosmetics because of the show, it is still a fantastic investment in advertising for the company.Many movies are following in the same trend by shamelessly centering their scripts around product placement, in some cases making it the focus of the entire movie. One extreme example in the satire comedy â€Å"Talladega Nights† starring Will Farrel. The film focuses around the advertisement of Nascar, Wonderbread, Old Spice, Perrier, Taco Bell, Kentucky Fried Chicken, and Applebees to name a few. The viewer is so overwhelmed by the amount of corporate sponsors, that they may fail to recognize that there is no true story line.This movie is meant for a young audience as it is filled with outrageously inappropriate and immature humor that ironically identi fies the fact that the movie is filled with product placement. This is a brilliant way to advertise numerous products because the movie does not deny the fact, which makes it almost acceptable to the audience because of the recognition of the fact. Shortly after the movie aired, Wonderbread started a new savvy campaign of their own, introducing a new whole wheat version of their bread that catered to children.There is no doubt that Wonderbread became the face of â€Å"Talladega Nights† and thus unforgettable. In the fight for youth audiences, companies are now spending millions of dollars on market research in the mission of finding out what is â€Å"trendy† and â€Å"cool. † In her article Niomi Klein identifies a different approach to researching the youth generation. â€Å"Cool Hunters: The legal stalkers of youth culture† (Klein, pg. 72) are used to investigate teenagers by large corporations into order to stay current within their advertising and pro ducts. Armed with their change agents and cool hunters, the superbrands become the perennial teenage followers, trailing the scent of cool wherever it led† (Klein, pg. 73) that brings reinvention to a whole new level. These marketers usually focus towards the ghettos of large cities, where subcultures start because of lack of money; these youth are forced to use their creativity to standout and build a self image against the status quo. Corporations such as Nike recognize trends in these communities, and use it towards the advent of a new campaign and line of clothing or shoes.The irony is that this trend is catered to suburban youth fabricated to look like the youth from the ghettos because â€Å"very often the most exciting outfits are from the poorest people. † (Klein, pg. 73) Wherever there is a new trend emerging, the superbrands will find some way to materialize it for their own profit. This creates a problem of originality as â€Å"no space has been left unbrand ed. † (Klein, 73) Youth may find it difficult to create an outstanding and alternative image for themselves that does not represent mass consumerism.There is also some ethical problems with this marketing trend as this could be seen as a new form of pirating ideas, and the compromising of privacy of the youth targeted in the ghettos. The trend of hip hop influence has spread to other companies such as Reebok, Tommy Hilfiger and even Levi’s as they use celebrity endorsements like 50 Cent, Puff Daddy and Jay-Z to further sell their reinvented brand images. In another effort to stand out and make a commercial unforgettable, some companies are going to extreme measures to create edgier content that abandons the use of musical inspired content, and uses shocking images in its place.One such company is Airwalk shoes which used body dismemberment and overflowing toilets as humor to create an â€Å"uncensored voice of the counterculture. † (Jensen, pg. 31) This campaign came into light after the success of dirty humor movies such as â€Å"There’s Something About Mary† and â€Å"Monty Python†. The first commercial hows an Airwalk consumer being chased by an angry motorist; and ends up losses some limbs in the process. After the ordeal is over, the loyal customer finds one of his dismemebered legs in order to get his Airwalk shoe back.The second commercial titled â€Å"Titanic† illustrated a young man sitting on the toilet which starts to overflow, and he does everything to keep his Airwalk shoes from getting wet. The approach of the outrageous was aimed to be more â€Å"viral†, by using the shocking images to gain more media placement among ESPN, MTV, and Much Music. The spokesperson for Airwalk was quoted saying â€Å"It won't be enough to just carpet-bomb consumers with your brand name [†¦ ] a brand better be compelling enough that consumers covet it. † (Jensen, pg. 1) The campaign was aimed towards a niche target audience of teenaged skateboarders that would appreciate the dirty humor, as they were thought to be as fearless and out-going as were the new 4 million dollar advertisements. Although they probably appealed to many young people, it most likely offended other viewers with the gut-wrenching content. This interesting approach could either work in favor of the company or against it; but by using such explicit humor may prove to be very limiting, as it may only appeal to a small audience, not generating as many sales.In the end, the campaign proved to be too extreme for MTV which asked the company to tone down the dismemberment approach. After reviewing just a few modes of advertisement towards youth, the question of how this effects them during their reflective years, leading into adulthood. In a review of cognitive studies done on youth ages 11-16 years old â€Å"had still not acquired an understanding of persuasive intent on a par with adult levels† (Nairn & Fine , pg. 449-450) Thus these children were not able to identify clearly that companies were advertising to them in order to sell a product.This makes it very dangerous because teenagers may start forming habits of consumption before they are able to identify them completely leading to the onset of the mass consumerism attitude. Children around the aged of 12 â€Å"do not show the expected increase in resistance to advertising† (Nairn & Fine, pg. 450), making them an easy target for brand loyalty and preference for corporations. Consequently, a child shown a movie clip introducing a brand would be more likely to choose that brand after seeing it; this was concluded by a study done by Auty and Lewis in the Psychology of Marketing.In light of this information, the ethical issues surrounding advertising to children and youth should be taken under great consideration. By possibly limiting the amount of commercials during youth programming would have a positive effect of limiting the effects of mass consumer culture. But in contrast, much of the programming aired for youth is sponsored by large corporations, and if commercials are cut down, so is the funding. Not only may advertising effect the future consumer practices of youth, but it also may effect their morals and values.Seeing crude material such as the Airwalk commercials may have some influence in their tolerance for such humor, and may make it acceptable in their eyes. Images of sexually explicit content may also have the same repercussions towards behavior as well as self image. In shows like â€Å"America’s Next Top Model†, the girls are portrayed as perfect because they are thin; youth may aspire to such ideals which may cause a negative self image towards themselves and others. Advertising is a powerful tool for many corporations, and they will constantly looking for new and exciting ways to capture the attention of youth.There numerous methods that make advertising almost inescapable. Every area of the environment becomes a commodity as advertising can be found on the floors and ceilings of buses, internet sites, and even in washrooms stalls. But what the youth of today have is more information at their disposal that they can use to combat large corporations, and be able to identify what these companies are doing. They can use this information to generate their own income by using sites like YouTube, or use what they know against the corporations to ban advertising to young children.

AS/RS and conveyors

Racks ar flow-through racks In which the unit shoot down Is stored from one side of the rack by a dedicated SIR machine, and Is retrieved by an other(a)(prenominal) machine from the pick did of the rack. 3. Monomial AS/RSI is a system knowing to handle slight extendings that ar contained in bins or drawers in the memory system. A. broadly speaking smaller than a unit load AS/RSI and is often en close for security measure of the particular pro agents stored. B. Uses special SIR machines to retrieve and please the bins to the P&D station at the wipeout of the gangway in order to be able to withdraw undivided items from the bin. C.P&D station is manually operated by a worker. D. The bin or drawer moldiness then be counterpunched to its location in the system. 4. Man-on-board AS/RSI this system is dedicated for retrieving ace items from s lavatorydalise. A. Human worker fronts a baby buggy of the SIR machine. B. Permits individual item that he picked at one time a t their storage locations. 5. Automated item retrieval system a storage systems designed for retrieval of individual items or small product cartons. A. Items atomic number 18 stored in lanes. B. In retrieval process item is repulseed from its lane and dropped onto a conveyor for pitch to the pickup station. . The supply of items in distri preciselyively lane is periodically replenished, allowing first-in. First-out Inventory rotary motion 6. tumid lift storage modules (EVILS) These be in addition called vertical lift change outrage/retrieval systems. A. Uses a center aisle or more. B. Capable of holding extensive Inventories while saving valuable traumatise space In the milling machinery. Three employment argonas stop be distinguished for automate storage/retrieval systems 1 . unit of measurement load storage and handling. Commonly tack in W areho development for finished goods. Manufacturing facilities e. G. Deep-lane systems are mostly apply in regimen industrio usness. 2.Order picking. As order picking involves retrieving materials in less than full unit load quantities, monomial, man-an-board, and item retrieval systems are utilize for this application area. 3. Work-in-process storage systems. Its a recent application recently developed of automatize storage technology. The following ways are ways to manage unavoidable rub a. Buffer storage in production. utilise betwixt two processes which production grade differ significantly. An in-process buffer is needed betwixt these operations to temporarily store the production of the first process as the gossip for the second process. . Support of Just-in-time delivery. Just-in-time TIT) is a manufacturing schema that follows the pull schema in which split required in production are received immediately prior they are needed in the plant. As this strategy is very risky in name f stock outs that occurs due to easy supplier deliveries, unremarkably plants install automated storage systems as storage buffers for inflowing materials. C. Kitting of parts for assembly. When an order is received, the required components are retrieved, collected into kits, and delivered to the production floor for assembly. . congruous with automatic identification systems. Uses automatic identification devices bar code readers which allows loads to be stored and retrieved without human interaction to detect the loads. E. information processing system control and tracking of materials. employ to identify the location and tutus of work-in-process in the instalment. F. Support of factory wide automation. Part 2 fudge a report about manual and automated conveyors. CONVEYOR SYSTEMS Conveyors are utilise when material must be set off in relatively large quantities between specific locations over a amend path.Conveyors divided into two basic categories 1 . Powered conveyors The power mechanism is contained in the fixed path, using grasps, swaths, rotating rolls, or other de vices to force loads on the path. They are usually employ in automated material witch systems in manufacturing plants, wareho ingestions, and scattering centers. 2. Non- powered conveyors. Tat or by using gravity from one height to a lower height. Types of Conveyors 1. Roller and Skate wind Conveyors. Roller conveyor The pathway consists of a series of axial motions that are perpendicular to the prudence of travel.The fixed frame contains curls that lifts the pathway in a mettlesomeer place floor level from several(prenominal) inches to several feet. Flat pallets carrying unit loads are fall upond forward as the roller rotate. Applications manufacturing, assembly, and packaging. Skate-wheel conveyors are similar to roller conveyors but glide wheels rotating on shaft attached to a frame to roll pallets along the path way instead of rollers. Applications of skate wheel conveyors are similar to those of roller conveyors, except that the loads must chiefly be lighter. 2.Be lt Conveyors. Belt conveyors consist of a continuous coil Half its aloofness is utilise for delivering materials, and the other half is the return run. Belt conveyors are typically useable in two types Flat belts for pallets, individual parts, or even certain types of hatful materials Thorough belts for bulk materials. Conveyors Driven by Chains and Cables. Uses trains that forms endless iteration on which loads are carried directly. The loop forms a straight line with a pulley at each end. This is usually in an over-and-under configuration.These conveyors are categorized as the following 1. Chain a. Used to transport heavy unit loads. B. Parallel chain configuration use to transport pallets. 2. provide conveyor a) Uses discretely spaced supplys connected to a chain b) Unit being transported retains its position c) Orientation and placement of the load is controlled d) Used for heavy loads or loads that might damage a belt e) Bottling and canning plants use flat chain or sla t conveyors because of wet conditions, temperature, and cleanliness requirements f) Tilt slat conveyor apply for serration 3.In floor towing line conveyors . Uses towline to provide power to go around carriers such as trucks, dollies, or carts that move along the floor b. Used for fixed-path travel of carriers (each of which has variable path capabilities when disengaged from the towline) c. Towline can be set(p) either overhead, eruption with the floor, or in the floor a. Uses a series of trolleys supported from or in spite of appearance an overhead track b. Trolleys are evenly spaced in a closed loop path and are hang up from a chain c.Carriers are used to carry multiple units of product d. Does not provide for accumulation e. Commonly used in processing, assembly, packaging, and storage operations 5. A power-and-free overhead trolley conveyor a. sympathetic to trolley conveyor due to use of discretely spaced carriers transported by an overhead chain however, the power-and -free conveyor uses two tracks one powered and the other non-powered. B. Carriers can be disengaged from the power chain and accumulated or switched onto spurs c.Termed an modify Power-and- Free Conveyor when tracks are located on the floor 6. Cart-on-track conveyors a. Used to transport carts along a track b. Carts are transported by a rotating pipe c. affiliated to each cart is a military campaign wheel that rests on the tube and that is used to array the speed of the cart (by vary the angle of contact between the scram wheel and the tube) d. Carts are independently controlled e. appeal can be achieved by maintaining the drive wheel parallel to the tube 7.Screw conveyors a. Consists of a tube or U-shaped stationary money box through which a shaft-mounted helix revolves to push loose material forward in a horizontal or lean direction b. One of the most astray used conveyors in the processing industry c. Many applications in agricultural and chemical processing 8. Vibrati on-based conveyors a. Consists of a trough, bed, or tube b. Vibrates at a relatively high frequency and small amplitude in order to convey individual units of products or bulk material c.Can be used to convey almost all granular, free-flowing materials 9. Vertical lift conveyors is a power-based conveyer that moves products automatically from one level to another. A. Carrier used to raise or lower a load to different levels of a facility (e. G. , different floors and/or mezzanines) b. Differs from a warhead elevator in that it is not designed or certified to carry tidy sum c. Can be manually or automatically loaded and/or controlled and can interface with horizontal conveyors