Online Assessment Essay Example | Topics and Well Written Essays - 1000 words

Online Assessment - Essay Example RESPONSE 1 Samba Bank uses two Cialdini weapons of influence (Polanski 1-6), which includes reciprocity and scarcity intentionally. Notably, reciprocity dictates that whenever we receive value, we get an impulse to give value back (Cialdini 3-8). Indeed, in some cases, we may even get inspired to give back more value than we received. Indeed, whenever we receive value free in the marketing, it is for impelling reciprocity. Hence, we have so many promotions, discounts, and gifts in the market to trigger us into buying more (Cialdini 3-8). In the case of Samba bank, this weapon applies where the bank hospitalizes customers with expensive kinds of coffee, dates, and chocolates, which get customers satisfaction. The reciprocity effect is that the bank will maintain its customers and encourage them to do more transactions. As branch manager, I also use this weapon mostly when dealing with a customer who is out of the country and his time deposit has matured. I seek to satisfy such custome rs when they call the bank for a renewal instead of following the formal paper work process of renewal. As such, I renew their accounts over the phone and wait for their signatures until they come. Hence, I satisfy their needs with an aim of maintaining them and gaining reciprocity when they return. Moreover, I unfreeze customers’ accounts while they are abroad if the cause to freeze was a simple issue like expiry of their ID. In this way, the customers will be able to use the account while travelling and update their ID when they return. This results to reciprocity as such customers invest in the bank for a long time. I also ensure that customers seeking business loans get the money within a short time with an aim of gaining reciprocity when their businesses grow. Scarcity is other weapon used in Samba bank to derive a perception that a financial product or service is limited or diminishing thus, creating more demand for the product (Cialdini 199-207). Indeed, the scarcity w eapon creates promotions, which seemingly end at a certain time but actually never ends. They only encourage more sales at the end of the promotion time (Cialdini 199-207). In Samba bank, there are random offers to attract more customers to the bank or increase the cash flow. Indeed, the bank offers a chance for customers to deposit smaller amounts than normal to upgrade their accounts. For example, the bank allows customers to upgrade from the Blue to Gold segment on depositing only $ 25000 instead of the normal $75000. This compels customers to deposit in their accounts with money from other banks thus increasing Samba’s cash flow. Moreover, the bank offers the customers a chance to enjoy free credit card life at no annual fee for a short period. This attracts new customers to the benefit of the bank. RESPONSE 2 Samba bank uses various marketing strategies that relate to the concepts/theories in Ariely’s Predictably Irrational book. Such concepts include the cost of zero cost concepts and the power of price concept. The concept of cost of zero cost implies that humans consider losses and profits before purchasing but when something is free, customers do not consider the losses (Ariely 50-56). Indeed, customers get the perception that the product on offer has more value than its face value. Indeed, people would wait for long to get a free thing (Ariely 49-54). As such, this concept is very powerful in triggering customer’

Look at the attachments Essay Example | Topics and Well Written Essays - 750 words

Look at the attachments - Essay Example provement of others’ health from the very beginning of my life, and I used to read various topics which are related to health care, public health issues, and the latest medical developments. Though I was not sure as to which stream in health care I would select, I was convinced that I would be in to health care as I grew. In fact, I can claim that this concern for the health of others runs in my family. To illustrate, my cousin has a B-Pharm and is working at Beximco Pharmaceutical in Bangladesh. When I felt for sure that my future lies in pharmacy, I decided to go and observe myself as to how the pharmacy system works. Thus, I reached Bangladesh and worked under my cousin. Evidently, this period helped me learn a lot about pharmacy. As I sifted through the drugs in the pharmacy and disposed the expired ones, I learned a lot about the importance and nobility of the profession. I think it is necessary to mention yet another incident that further strengthened my desire and conviction. When I reached the age of 18, my grandmother fell sick and it was soon found that she was suffering from cancer. As there was no effective medication at that time, she died of the disease. This incident acted as a wake up call in my life. Seeing her pain and suffering, I understood the need to find a cure for the disease. Again, the solution to the question lies in studying pharmacy. Thus, it becomes evident that pharmacy has been my passion. My immediate goal is to join a medical firm as a clinical pharmacist. From my experience and knowledge, I know very well that a clinical pharmacist has various challenging responsibilities including advising physicians on the effects and side effects of drugs and correct use of drugs. In addition, a clinical pharmacist is responsible to coordinate the pharmacy technicians’ duties like preparing, labeling, and delivering different medications and to ensure that the same is done in accordance with local, state and federal laws. Admittedly, in

Professional And Scientific Roles Of The Biomedical Scientist Nursing Essay

Professional And Scientific Roles Of The Biomedical Scientist Nursing Essay Biomedical science is a fast paced and constantly developing field of biological analysis in the healthcare sector with long term career prospects, biomedical science involves carrying out investigations on samples of human tissue and body fluid in order to diagnose disease and correctly monitor the treatment of patients that have been affected by disease. With over 55,000 registered healthcare scientists in 51 different disciplines work in areas such as biomedical science makes up for 5% of the National Health Services workforce budget (Evered, 2010) Without biomedical scientists, operating theatres would simply be unable to function, it is biomedical scientists that provide the results of tests required for clinicians to accurately diagnose and treat such diseases as diabetes, cancer and aids (Institute of Biomedical science, 2010). It is essential that biomedical scientists have adequate communication skills that allow them to clearly communicate with colleagues. Biomedical scientists in the healthcare sector; particularly in disciplines such as diagnostic pathology, work closely with doctors, nurses and other healthcare professionals for the purpose of maximum efficiency in such prioritised tasks as the diagnosing and treating of patients. In a diagnostic pathology laboratory a biomedical scientist will share information with pathologists (doctors that have specialised in the in depth workings of cells and human tissue), clinical scientists (scientists that support clinicians with laboratory workings), other biomedical scientists and medical laboratory assistants (assistants in the laboratory responsible for labelling samples and organisation of the laboratory). As a team the diagnostic pathology laboratory will be able to identify the exact cause of a problem in a particular patient and then discuss an appropriate route of treatment for that specific patient. In order to practice biomedical science within the healthcare sector in the United Kingdom a biomedical scientist must first become registered with the regulatory body of biomedical scientists (and the majority of other healthcare professions); known as the Health professions council. The Health Professions Council is the board responsible for ensuring that trainee biomedical scientists are fit and safe enough to gain professional registration, the Health Professions Council also ensure that current biomedical scientists remain fit enough to practice within the healthcare sector and keep up to date with their techniques and analysis procedures, this is done through a process of continual professional development and audit, which will be explained later on in this essay. Registration usually consists of completing an accredited (BSc) Biomedical science degree programme followed by a period (at least one year) of training in an institute approved laboratory, upon completion of training, trainees must present the Health Professions Council with a registration portfolio, a trainees portfolio must meet the Health Professions Councils criteria listed in its Standards of proficiency documentations, at which point the Health Professions Council will appoint the trainee the title of being a Biomedical scientist; in order to protect service users from poor diagnosis/treatment or misconduct Biomedical scientist is a legally protected title meaning it is a criminal offence to fraudulently or prematurely practice biomedical science within the healthcare sector without being appointed this title, this is in order to ensure that only registered and qualified biomedical scientists that meet the regulatory boards standards can practice in the health sector in the UK (Health Professions Council, 2010). The Health Professions Councils standards of proficiency were first published in July of 2003 however are constantly being updated as the board acquires more in depth knowledge into both the practical and safe workings of the healthcare sector, and the patient experience when dealing with healthcare professionals. The Health Professions Council has also published a legal document concerning the standards of conduct, performance and ethics, this document is important in the smooth running of the entire healthcare system in general, it is in place to ensure that suitable procedures are related to specific patients and that no discriminatory or unfair behaviour takes place between either; managerial staff in the healthcare sector and staff of lower prestige, or staff in the healthcare sector and patients (or in fact anyone else that may be using a biomedical scientists services in order to determine a health related issue). The professional roles of a biomedical scientist can be portrayed by looking at the Health Professions Councils standards of conduct, performance and ethics literature, this provides strict guidelines on the expectations of Biomedical Scientists, both in and out of their natural working environment, the document lists 14 points with a detailed summary of each one describing how registered professional of the Health Professions Council must act towards patients following such rules as act(ing) in the best interest of service users [and] respect(ing) the confidentiality of service users (Health Professions Council Standards of Conduct Performance and Ethics, 2008). The (Health Professions Council Standards of conduct, performance and ethics, 2008) also describes how registrants must professionally enhance their skills in order to benefit patients, protecting them from the dangers of incorrect diagnosis/treatment, stating that you must keep your professional knowledge and skills up to d ate [and] you must act within the limits of your knowledge, skills and experience, and, if necessary, refer the matter to another practitioner. The international regulating body that the United Kingdom is based within is known as the world health organisation; this is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends. (World Health Organisation, 2010) The major areas of investigation that biomedical scientists are concerned with include the following; Cancer Screening Treating food poisoning Blood donation services Infection control Drug testing AIDS and HIV diagnosis and treatment Rapid response labs for accidents and emergencies Drug therapies The above regions in biomedical science can be divided in to groups that recognise different aspects of practice in the healthcare sector; these include contemporary diagnostic practice, research, and development. Cancer screening, treating food poisoning, infection control and AIDS and Human Immunodeficiency Virus (A virus that results in the bodys immune system attacking itself) development are all determined by contemporary diagnosis practice, growing cell cultures allows a biomedical scientist to isolate and reproduce a specific strain of cells or bacteria; this can then be viewed under a microscope to identify any mutations or pathogens that may be causing a problem to the patient at subject (Institute of Biomedical Science, 2010). There are of course much more complex steps to this procedure, and many other tests that are used to identify different types of disease. Biomedical scientists dedicated to the research side of the profession are continually looking for new and innovative treatment methods that would improve our knowledge of the relevant subject area and ultimately allow us to find new ways of treating or curing disease. Biomedical scientists working in the development side of the profession are involved in searching for the most cutting edge techniques that can hopefully aid the healthcare sector in obtaining faster and more accurate results for patients whilst also aiding in the enhancement of drugs used for treatment, allowing a faster and more concise experience for service users whilst improving quality of life. The scientific roles of biomedical scientists requires them to possess critical skills in knowledge and data with the basic ability to assess and determine problems, it is often the case that a biomedical scientist will specialise in a specific area of the subject that interests them the most, this is known as a discipline, upon graduation there are four main disciplines that biomedical scientists specialise in, these are; microbiology, histopathology, biochemistry and haematology (Institute of Biomedical Science, 2010). Medical microbiologists are specialised biomedical scientists that are committed to diagnosing disease and illness through two main methods of analysis, traditionally biomedical scientists culture the patients specimen onto plates or into broths, in order to isolate and identify bacteria (Gullon, Institute of Biomedical Science, 2010), however using modern molecular techniques biomedical scientists are able to identify specific DNA, within the specimen or bacteria (Gullon, Institute of Biomedical Science, 2010). Cytologists also study human tissue and fluid at a cellular level, using a microscope to determine the cause and correct treatment of disease. Histopathology is a branch of medicine that is concerned with the causes and processes of disease, a pathology department contains a variety of healthcare professionals working as a team to diagnose disease, a typical pathology department will contain the following staff; pathologists, clinical scientists, biomedical scientists and medical laboratory assistants. Histopathology is the examination of tissues and organs that have been removed from patients to provide information on further treatment and diagnosis. The biochemistry discipline of biomedical science relates to clinical chemistry, this is the analysis of body fluids such as blood and urine to study the chemical and biochemical mechanisms of the body in relation to disease. Haematology, often referred to as transfusion science is another discipline that biomedical scientists are able to specialise in, people that have suffered from severe blood loss require a replacement of blood, and biomedical scientists that are involved in the transfusion science service are concerned with identification of individual blood groups and compatibility tests of donors blood with that of the patient. (Barry Hill, Institute of Biomedical Science, 2006) The people providing this service work in a blood transfusion laboratory where their duties include preparing and providing blood for service users that have experienced road traffic accidents, acute blood loss, anaemia, clotting problems and also leukaemia (during chemo- and radiotherapy) (Barry Hill, Institute of Biomedical Science, 2006), An important aspect of a career in this area is the constant screening of blood for diseases and viruses such as HIV/AIDS and Tuberculosis. In order to ensure that diagnosis and treatment is as accurate as it can possibly be, diagnostic laboratories have a standard quality assurance/quality control procedure in place, this involves looking over samples at least twice, and checking that the patients sample and information is correct before giving feedback on the issue to the patients doctor or whomever is acting up on the results of the patient (Health Professions Council, 2010). As previously mentioned it is important for biomedical scientists to keep up to date on the latest techniques and analysis procedures when working in the health sector, this comes under the title of continuing professional development (CPD), every time a registrant renews their registration they must confirm that they have met the criteria of CPD, if a registrant is selected for audit by the Health Professions Council they must provide evidence of CPD. The Health professions council define continual professional development as being; A range of learning activities through which health professionals maintain and develop throughout their career to ensure that they retain their capacity to practice safely, effectively and legally within their evolving scope of practice (Health Professions Council, 2010, www.hpc-uk.org) Biomedical scientist in the health sector should have a detailed knowledge of the normal physiology of the body as well as the pathology of disease (The Biomedical Scientist, 2010), this is a typical example of where continual professional development may require a biomedical scientist to continue reading up on information, as with the constant discoveries and new analytical procedures that are being brought to light on a daily basis it is important that only the most precise understanding of the physiological workings and reactions of the body should be taken into account. Upon beginning this essay I was sceptical of what I could achieve by looking into the type of work a biomedical scientist undergoes in the healthcare sector, however I now have a realistic insight into what becoming a biomedical scientist entails, attaining a degree in biomedical science does not lead to one particular career, or even one particular field, the subject is broad and opens a horizon for graduates to focus on many different types of work in the healthcare sector that suit them best, from the research I have done into the different aspects of biomedical science I feel a career in a national blood bank haematology department would suit me very well however my opinion could easily diverge as the course progresses and I learn more about the roles related to such a career. Word Count: 2,151

Stoics :: essays research papers

Stoicism was a group of philosophers in the First Century who made laws that they thought should be followed by the citizens of Rome. Two of these laws were the concepts of rationality and nature. Marcus Aurelius was the Emperor of Rome at the time and he also the most known Stoic. His concepts were vital to the survival of the Stoics.   Ã‚  Ã‚  Ã‚  Ã‚  The concept of rationality is what tells a human being what’s right and wrong and what should be done and what is good for the human and the state by thinking. â€Å"the reason also, in respect which we are rational beings, is common: if this is so, common also is the reason which commands us what to do, and what not to do; if this is so, there is a common law also; if this is so, we are fellow citizens; if this is so, we are members of some political community; if this is so, the world is in manner of a state.†(1) Marcus Aurelius says here that the citizens who are ration beings as a part of the whole political spectrum, should combine to make he world one state. He wants the world to join as one state and governed by one, the people are all part of the same political system, so they should join together.   Ã‚  Ã‚  Ã‚  Ã‚  In his Meditations Aurelius talks about every action having a purpose. â€Å"Let no act be done without a purpose, nor otherwise than according to the perfect principles of art.†(2) He says here that the reason we have is because everything we do has a purpose. The purposes are there because they are the unwritten rules of art. These rules are abided because they just happen. The art sets its own rules through the purposes of the acts that are done. No act should be done if it does not follow the rules of art. Yet, the rules of are made by the act’s purposes. This meaning everything has a reason why it is done and the purposes are legitimate.   Ã‚  Ã‚  Ã‚  Ã‚  A man’s life does not become worse unless he makes it worse. â€Å"That which does not make his life worse, nor does it harm him either from without or with in.†(3) In this quote, Aurileus tells the Stoics that the things that don’t harm him won’t make his life worse inside or outside including the soul. This meaning that a person should do what they feel is right, because it will not hurt them physically or mentally.

Poverty in the World Essay

Many third world countries are faced by the challenges of poverty and unproductivity of land. The survival of the people who live in such nations depends mostly on aid from developed countries. There is a fact about the developed countries that needs to be addressed before the aid is delivered to the poverty stricken nations. The developed countries have gained that title due to the fact that they are way too ahead in terms of technology and industrialization. The returns they get from both domestic and foreign trade are redirected on further investment. Incase other nations faced by catastrophes; these returns are used to cover those in need of help. The intervention by these developed nations is a form of quick measures to calming situations down. Back at home, it is funny how the citizens from such nations struggle to make ends meet. Once foreign help is delivered to the nations that are faced by natural, human, or climatic catastrophes the people living in those countries assume that the aid comes from very rich countries. The truth of the matter of foreign aid is that once help is delivered from a certain country be it in form of money or food there are strings attached. If one country demands for help from another, there are possibilities that the national debt of that nation grows. On the other hand, if the help is in form of a donation through the international organizations it is likely that the help addressed the issue at hand and not the future. Going back to the issue of foreign aid and reduction of poverty; two crucial elements come to play. These include the issue being addressed and the type of aid being delivered. Foreign aid is mostly volunteered to suffering nations by developed nations. In other times, organizations and NGOs take responsibility to raise money that can be used to provide for the suffering lot. By assessing the nature of the issue that is being addressed, it can be told whether the form of aid aids in reducing poverty. Looking at the situation at the horn of Africa, the type of help that is being delivered to the starving communities in that region is food and medical supplies. Looking closely at the matter and others similar to that, it will be found out that foreign aid is not a form of borrowed capital but rather a last option. Foreign Aid cannot reduce poverty due to five reasons associated with the problems and the nature of help. First, foreign aid is delivered to rescue and not to prevent; second, it is given when the situation is almost escalating out of proportion; third, nations or parties that require foreign aid are marginalized and the living conditions don’t allow for any form of secondary benefit from the aid; fourth, starvation and disease outbreaks are mostly the problems requiring foreign aid to address the issue quickly; and finally, the nature of aid cannot be invested neither can it be used while other resources are redirected to other activities. The above reasons make foreign aid seem like some form of nutritional therapy’ whose importance is lengthening the period of survival as one witnesses the problems. The US and other nations have been donating relief food and vaccination to African nations and some Asian nations as well for a long time. However, it the aid is form of funds the situation changes from aid to assistance that requires repaying as times advances. Foreign aid d oes not come to the poor in form of basic needs but rather basic rescue. It would be otherwise if foreign aid was in form of compulsory jobs for the poor or mandatory quality education.

Bad Parenting or Child Abuse?

Dear Editor, I am writing in the relation of your article â€Å"Bad Parenting or Child Abuse†. I think it is a good idea for Connor McCreadie to be taken away from his family because he is such an unhealthy child and he needs to change his lifestyle before it gives him harm. This article tells me that it is bad parenting because Connor’s mother has a lack of discipline and a lack of effort for her child.He should be taken away because he needs to become a much healthier child and the Child Protection Authorities can help with this issue. The Child Protection Authorities can help with this issue by teaching Connor how to eat right and making him exercise more. If he doesn’t get taken away, he could gain more weight and lose his life, or he can harm himself or commit suicide because of all the teasing and bullying he gets. If his Mother doesn’t want him to be taken away, she should change how she feeds and looks after Connor.Connor’s Mother could chan ge their lifestyle by getting much healthier food, making Connor try to eat fruits and vegetables, making him exercise more and not letting Connor eat/snack every 20 minutes. This would really help them and make Connor a much healthier child. This article would really help parents who have obese or unhealthy children. Parents who have obese or unhealthy children have the risk of losing them. Some children are so unhealthy they could lose their lives, and some even commit suicide or harm themselves because they get teased or bullied. You’re sincerely, Tay Tates

Motivation and Leadership Theories

Motivation and Leadership Theories Introduction Leadership is a concept that has been applied in organizations to encourage people to achieve goals. Leaders motivate the followers to achieve the goals of an organization. Therefore, leadership and motivation should be applied together to achieve the intended objectives (Certo, p. 149).Advertising We will write a custom essay sample on Motivation and Leadership Theories specifically for you for only $16.05 $11/page Learn More Transformational theory Leaders apply transformational strategies to change the old systems and install new systems in an organization. In an organization, this can be achieved by collaborating with all stakeholders (Certo, p. 152). From the case study, Jonathan is seen as a transformational leader who is attentive to his workers. Jonathan is focused on the performance of his group by allowing flexibility in the job environment. He assigns his workers different duties each weak, so the workers do not get bored by doing the same task each week. On the other hand, Dan is supervisor who is adamant to allow his worker change work strategies. Hence, Alex complains about doing the same task each weak. Dan does not believe that the best way of learning is doing the same thing over and over again. Alex condemns the way Dan handles the workers. Participative theory Participative theory suggests that ideal leadership style requires the input of others. This helps the member of the group to feel relevant in that organization and engaged in decision making process (Certo, p. 123). In the case study, Jonathan applies this theory by encouraging his employees to notify him when the items are running low. He also empowered them to obtain items from the vendors. Motivation theories For employees to perform their duties to the expectations of an organization, they need to be motivated. Several people have suggested varied theories to find out the workers can be greatly motivated. Contribution theory The theory was dev eloped by Rensis Likert. According to Likert organizations can be broken down into primitive authoritarian, benevolent authoritarian, consultative and participative systems of management. He suggests an organization that embraces this approach is more likely to have motivated workers than organizations that adopt other system. In the case contest, Dan is flexible enough to allow his workers do their work on the own receives feedback from them regarding the job. He discusses job issues with Stephanie and lets her actively participate in determining how the work is to be done. Despite the fact that the work seems difficult Stephanie is motivated because she new assignments as chance to learn new things. On contrast, Dan doesn’t discuss work matters with his employees to find out how better the work can be done. This has left Alex disgruntled and disappointed with his leadership style.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Needs Hierarchy theory This theory postulates that employees are not only motivated by rewards in form of salaries and other bonuses but by also by satisfying employees various needs. Such needs are physiological, security, social, esteem and self-actualization. Any organization that tend to focus on satisfying employee needs is bound to have Motivated workforce In the case study Jonathan understands this and tries appreciating the work done by his employees. He allows his employees to socially and achieves self-actualization about their work performance. Dan on the other hand limits employee’s freedom of socialization by not letting them have a sense of security and association. Conclusion To motivate workers, managers should understand that special attention needs to be paid to worker needs and expectations from organization. They should strive to achieve good working relationship with the workers for proper motivati on and performance. Certo, Samuel. Modern Management: International Version. Harlow: Pearson Education Ltd, 2011. Print.